IHG New Zealand is pleased to announce the appointment of Rachel Peacock to the position of Marketing Manager for the group in New Zealand, based at Crowne Plaza Auckland.
In her new role she will lead the marketing team and look after Crowne Plaza Auckland and Queenstown, as well as Holiday Inn Rotorua and Auckland Airport.
Rachel has a wealth of knowledge gained from studying Marketing and Management at the Victoria University of Wellington before completing an honours degree in Marketing. She joins the team from SKYCITY Auckland where she worked initially in the Food and Beverage department, no stranger to large campaigns and launches such as The Grill by Sean Connolly and MASU.
A major focus of her role was also the launch and growth of Federal Street, SKYCITY’s dining precinct which includes seven award-winning restaurants and bars.
She moved to the Hotel, Tourism and Conventions department where she worked on the rebrand of the out-catering brand, ran direct marketing strategies and helped implement a number of hugely successful campaigns, before making the move to IHG.
Franck Hesse, IHG’s area director of sales and marketing, described Rachel as a “great new talent” and said her experience would be a “substantial” asset to IHG.
“We’re thrilled to have her join the team and are sure she will have a great impact on our properties in New Zealand,” he said.
Rachel’s personal interests led her to pursue a career in hospitality with a strong focus on her love of food.
“Growing up in a foodie household, the apple didn’t fall far from the tree, and whether it be dining out or being creative in the kitchen, food is a major passion of mine,” she said.
“I also love travelling and remaining active, thriving in team sports like netball but also really enjoying individual activities like scuba diving, boxing and skiing.
“Skiing’s always been one of my favourite activities so in particular I’m looking forward to working on projects at Crowne Plaza Queenstown which has an enviable reputation as New Zealand’s best ski hotel.
“I’m excited about joining the team and look forward to building relationships internally and externally.”
Rachel will start in her new role on Tuesday October 20 2015.