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IHG® Rewards Club Launches “Discover IHG” Social Media Campaign Awarding Almost Two Million Hotel Reward Points

July 17, 2013 Loyalty No Comments Email Email

InterContinental Hotels Group (IHG) is celebrating the introduction of IHG® Rewards Club by launching its “Discover IHG” sweepstakes on social media tool Instagram[1], a mobile app for sharing photos and video.  

Through the campaign, consumers will have a chance to win hotel rewards from IHG when they upload a picture on Instagram with #discoverIHG during their stay at any one of the 4,600 IHG hotels worldwide. Almost two million IHG® Rewards Club points are up for grabs beginning July 15th through Aug. 31, 2013.

Each week, one winner will be randomly selected to win 100,000 IHG®Rewards Club points over seven weeks and the grand prize winner will win one million points. Winners can select from a variety of prizes by redeeming their points using the Rewards Catalog including: brand merchandise, retail gift cards and Reward Nights; and they can be used at any time since IHG Rewards Club points never expire.

[1] Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. Source:

To enter the social media sweepstakes:

  • Visit any one of IHG’s hotel brands including: InterContinental® Hotels & Resorts,
    Crowne Plaza® Hotels & Resorts, Hotel Indigo®Hotels, Holiday Inn® Hotels,
    Holiday Inn Resort® Hotels, Holiday Inn® Club Vacations, Holiday Inn® Express Hotels,
    Staybridge Suites® Hotels and Candlewood Suites®Hotels
  • Register at
  • Take a photo at any IHG®-branded hotel – a tray of cinnamon rolls at a Holiday Inn Express Hotel or the swimming pool at a Holiday Inn Resort Hotel, for example.
  • Upload the image on Instagram with hashtag #discoverIHG

The sweepstakes is open to residents in eight countries including: Canada, Germany, India, Indonesia, Malaysia, Mexico, U.K. and U.S. For more information or to enter the “Discover IHG” sweepstakes, go to:

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