InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has announced the signing of the Crowne Plaza® Yerevan Armenia. Following the signing of its first Holiday Inn® and Holiday Inn Express in Yerevan last year, this agreement marks the expansion of IHG’s footprint in the region. Opening in 2018, the hotel will operate under a management agreement with Hotel SR LLC.
The Crowne Plaza Yerevan will be located at Mesrop Mashtots Avenue in close proximity to the historical centre and business districts. The major sights of the capital of Armenia, including the splendid Cascade Complex, Matenadaran Institute of Ancient Manuscripts with its public museum and the Opera House are all within walking distance of the hotel.
Mashtots Avenue forms part of the busy and lively University district of Yerevan with its many restaurants and bars. A number of administrative offices and embassies are nearby, including the Chinese and Greek Embassies, National Assembly of Armenia and National Security Service, making the new Crowne Plaza a perfect choice for business travellers and international visitors.
The hotel is easily accessible both by car and public transport and is just a 20-minute drive from Zvartnots International Airport. The Yeritasardakan metro station, which provides a direct link to Republic Square, is just a 5-minute walk from the hotel.
The Crowne Plaza Yerevan will have 98 rooms including 2 suites, 12 club rooms and 84 standard rooms. The hotel will have a lobby bar and a restaurant accessible directly from the main street. For business meetings and events, the Crowne Plaza Yerevan will offer a large 120 sq. m conference room and an 18 sq. m board room for smaller groups.
Alexey Korobkin, Associate Director Development, Russia, CIS, Baltics and Scandinavia, IHG said: “We’re excited to bring our Crowne Plaza® brand to the capital of Armenia, and begin our partnership with Hotel SR LLC. The brand is targeted at ambitious and career-driven travellers. Our aim is to help them tackle the challenges and hectic pace of today’s 24/7, ‘always on’ environment by making business travel simple.”
Stanislav Hambartsumyan, a spokesperson for Hotel SR LLC, said: “Yerevan’s popularity among domestic and international travellers is on the rise, attracting both guests who come for business and for leisure. With business activity in the city gaining momentum, we couldn’t imagine a better time to introduce Crowne Plaza to Yerevan. Combining IHG’s experience in hospitality, the power of the Crowne Plaza brand, and our experience in real estate projects, we’re confident of bringing another successful project to the market.”
With over 404 hotels in 63 countries, Crowne Plaza® Hotels & Resorts is one of the largest upscale hotel brands in the world, with hotels located in major urban centres, gateway cities and resort destinations. The new hotel will naturally feature the Crowne Plaza Sleep Advantage® program which encompasses a better night’s sleep with innovative products and services such as comfortable bedding, guaranteed wake-up calls, Quiet Zone Floors and aromatherapy.
The Crowne Plaza Yerevan will become the sixth hotel under this brand in Russia, the CIS and Georgia. There are currently 23 IHG hotels open across Russia, Georgia and the CIS, and a further 22 in the pipeline*.
IHG’s broader family of brands in nearly 100 countries meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. All IHG hotels participate in IHG’s guest loyalty programme, IHG® Rewards Club, which is the industry’s first and largest guest loyalty programme with more than 88 million members*. It is free to join at www.IHGRewardsClub.com.
*Figures as of 31st March 2016.