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IMG presents its first Taste Festival in Asia – Taste of Hong Kong

December 29, 2015 Destination North Asia No Comments Email Email

Taste of Hong Kong - Heston Blumenthal at Taste of LondonIMG, organiser of Taste Festivals, the world’s greatest restaurant festival, today confirmed Hong Kong as its first destination in Asia, recognising the city’s exceptional food culture and wealth of culinary talent. Taste of Hong Kong will take place on the Central Harbourfront from 10 to 13 March 2016. The Asian launch promises to unveil a dynamic and fun mix of ingredients for all foodie fanatics!

“IMG is delighted to confirm that Taste of Hong Kong will be our first restaurant festival in Asia. Hong Kong’s inaugural year will grant food connoisseurs access to the finest of Michelin star cuisine and Hong Kong’s top chefs. A variety of the city’s favourites will be presented in one location for the ultimate dining experience,” said Simon Wilson, Event Director of IMG Culinary Asia.

Taste of Hong Kong - Taste letters from Taste Festivals

Taste of Hong Kong – Taste letters from Taste Festivals

Following the successful format of Taste Festivals globally, 12 of Hong Kong’s most celebrated restaurants come together to serve a premium menu of more than 40 signature dishes on small plates and iconic one-off festival creations. Local and international culinary celebrities and world-class chefs will be cooking up a storm and mingling in the festival grounds. There will be unique Taste of Hong Kong chef collaborations; exclusive Champagne master-classes; local artisanal produce to buy; and entertaining, interactive food and wine attractions – all in a casual and celebratory festival environment.

Taste of Hong Kong - Inamo Sushi Masterclass at Taste of London

Taste of Hong Kong – Inamo Sushi Masterclass at Taste of London

In its eleventh year, the upscale festival of European origin, is globally accepted as the must-attend culinary event of the year: “Taste is the most serious, indulgent and exciting food festival, bar none,” said world-renowned chef and three Michelin star winner, Heston Blumenthal OBE.

Taste Festivals is now celebrated in 22 destinations including Paris, London, Rome, Dubai, Sydney and Cape Town. In a city famous for its cuisine and multi-culturalism, the fine dining community promises to display to locals and visitors alike the eclectic and exquisite Taste of Hong Kong.

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