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IMG Worlds of Adventure to Cement Dubai’s Position as the Complete One-Stop Destination for Entertainment and Leisure

May 8, 2014 Exhibitions No Comments Email Email

Dubai’s first mega themed entertainment destination, IMG Worlds of Adventure (IMGWOA), is set to mark the opening of a new chapter in the UAE’s leisure industry. Media and trade representatives, as well as visitors, will be treated to a sneak peek of the highly anticipated project at Arabian Travel Market (ATM) 2014. ATM attendees can look forward to receiving key updates on construction and development.

Marking a key milestone, construction of the IMGWOA massive space frame is now complete with work on the roof and wall cladding in progress. Further, the off-site manufacturing of rides is also well underway and shipments have started to arrive on-site, highlighting a major stage in the development of the project.

IMGWOA Hi-res Illustration #1

Once open, the 1.5 million sq. ft. project developed by the Ilyas & Mustafa Galadari (IMG) Group will be the world’s largest temperature controlled indoor themed entertainment destination with a capacity to welcome in excess of 20,000 visitors a day.

“IMGWOA is the entertainment destination Dubai has been waiting for,” said a spokesperson at the Ilyas & Mustafa Galadari (IMG) Group. “It is the first leisure destination in the world to bring together global brands, Cartoon Network and MARVEL in one location, in addition to Lost Valley – Dinosaur Adventure, an original concept by the Ilyas & Mustafa Galadari (IMG) Group. We expect the brand cachet of IMGWOA to cement Dubai’s position as the complete one-stop destination for entertainment and leisure.”

IMGWOA Hi-Res Model

The rides and attractions at IMGWOA’s four themed zones will present imagination-gripping tales woven around a host of international brands and characters such as Cartoon Network favorites, LazyTown, Ben 10, Adventure Time, Power Puff Girls and The Amazing World of Gumball, and iconic MARVEL Super Hero favorites, which include Spider-Man, Thor, Hulk, Captain America and Iron Man. In addition, IMGWOA will feature a host of hair-raising rides and thrilling experiences that see the prehistoric age roar back to life at the largest zone – Lost Valley – Dinosaur Adventure. The fourth zone, IMG Boulevard, will serve as the welcome zone and set the stage for the excitement to follow in the three other themed zones.

“We have worked with the best ride designers in the business and many of the rides will be world-firsts in terms of the technology involved and ride experience, with a multitude of state-of-the-art attractions constituting a big part in bringing the epic adventure alive for visitors,” added a spokesperson at the Ilyas & Mustafa Galadari (IMG) Group.

“All of the rides are being built in compliance with European safety standard EN13814, which governs the design, fabrication, installation, operation and maintenance of fairgrounds, amusement park machinery, structures and safety, in addition to the training of the operators and the maintenance staff. IMGWOA has signed with TÜV SÜD Germany, to be the independent inspection body which conducts audits to ensure that all of the rides comply with safety standards.”

Visitors can expect to enjoy a vast array of adrenaline-pumping roller coasters, thrill rides and attractions, a 12-screen cinema complex, interactive entertainment and adventures for guests of all ages including MICE (Meetings, Incentives, Conferences & Exhibitions) attendees.

Moreover, the entertainment destination will be home to an exceptional selection of dining outlets – all of which will be original themed concepts that offer a spread of fine, casual and healthy dining choices alongside a number of retail stores selling branded merchandise – including the largest Ben 10 store in the world.

Trade visitors and travel agents will be able to interact with IMGWOA’s sales agents and receive more information about the project throughout ATM at the IMGWOA stand located in hall number 4, stand – UAE 4030. ATM takes place from May 5th until May 8th, 2014 at Dubai International Convention and Exhibition Centre.

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