Cruise Lines International Association (CLIA) Australasia’s inaugural Plan A Cruise Month has been heralded a great success with thousands of Australian and New Zealand agents jumping onboard to make the month-long promotionthe largest ever local cruise campaign.
CLIA Australasia Commercial Director Brett Jardine said CLIA’s local websites received their strongest visitor numbers ever with the dedicated Cruise Month pages receiving thousands of hits during October.
“We hoped that our great prize pool would act as an incentive for agents to get involved in Plan A Cruise Month and the results have exceeded our expectations. With so much buzz in member agencies and widespread exposure across social media and in the press, it’s safe to say that Plan A Cruise Month has well and truly surpassed its goal of raising consumer awareness of cruising and promoting CLIA agent members as cruise experts,” Mr Jardine said.
Any CLIA agent member who made a deposited cruise booking during October went in the draw to win a prize including a selection of cruises and champagne.
The final two major Cruise Month prizes were awarded to Rochelle Clark from Dreamlines Australia whohas chosen to go on a Royal Caribbean cruise, and the team from The Travel Studio on the Gold Coast, who are joining a two-night voyage on Cunard’s Queen Mary 2.
The winning agents were full of praise for the inaugural Plan A Cruise Month promotion.
“There are many clients waiting to have something out of the ordinary offered to them, so Plan a Cruise Month gave us a great opportunity to be proactive with new ideas and great pricing on a wide range of cruise holiday offers,” The Travel Studio Manager Julie Marshall said.
With prizes also up for grabs for best social media promotion, travel agent members took to Facebook, Instagram and twitter with gusto, posting hundreds of times with #cruisemonth to promote their agency and cruise product.
The social media efforts ofNicole King Ballarat Holiday + Cruise Centre, and Ballina Cruise and Travel, earned both agencies $1000 in marketing funds.
“We think Plan a Cruise Month is a fantastic initiative to enlighten travellers on all the benefits and value to cruising. It has helped us reconnect with past cruisers and has enticed others to try cruising for the first time,” Ballina Cruise and Travel Manager Heather Horley said.
Meanwhile champagne bottles have been popping at Travel Specialists Mosman, Helloworld Thames (NZ), House of Travel Havelock North and Helloworld Hamilton, as part of the Cruise Month giveaway.
Reflecting the growth of the cruise industry worldwide, Plan A Cruise Month replaced the shorter annual Cruise Week promotion and was rolled out by all CLIA offices around the world for the first time this year.