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Independent global web site analyst Alexa says is the top ranked travel eNews

September 21, 2015 Business News, Headline News No Comments Email Email

egtmedia59Independent global leading web site analyst Alexa says that it prides itself on its suite of intuitive analytics products that transforms data into meaningful insights, which is why at Global Travel Media we check our market competitive position with Alexa regularly.

Founded in 1996, Alexa is a leading, if not the leading global pioneer in the web site analytical insights, with Alexa’s traffic estimates based on data from their global traffic panel, which is a sample of millions of Internet users using one of over 25,000 different browser extensions.  Alexa’s global rank is calculated using a proprietary methodology that combines a site’s estimated average of daily unique visitors and its estimated number of page views over the past months, providing a global of how a website ranks to other sites over the past month.

Alexa’s global traffic rank is a measure of how a website is performing relative to other sites on the web over the past few months, which in the competitive world of on line travel news is critical, not only so that as a market leader, we are aware of how we are performing compared to our competitors, but also so that advertisers can see through an independent organisation, the sites where they will receive the best response to their news and also where they will receive the best return on investment from their advertising dollars.

Many web sites provide their own data, which is not independent nor can it be verified, but the advantage of Alexa is its independence, with the chart below showing’s comparative position against other travel eNews in this region on a global ranking basis, with this independent information provided by Alexa confirming’s market leading position for news and advertising.


Position Global Ranking Ranking position difference
Global Travel Media 1 165,527 0
ETB Travel News 2 184,089 -18,562
Karry On 3 275,886 -91,797
Travel Weekly 4 277,999 -2,113
Traveltalk 5 536,695 -258,696
Travel Daily # 6 634,202 -9,7507

# Alexa can only measure TD’s web site not its PDF news.

Alexa Stats


A Report by John Alwyn-Jones

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