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India is biggest market in Asia for Kenya

February 6, 2014 Destination Global No Comments Email Email

India has always been an important source market for Kenya as a tourist destination. In 2012 over 61,275 Indian tourists travelled to Kenya.

Kenya Stall at SATTE

Kenya Stall at SATTE

India is the 4th largest source market with 6.9% market share till June 2013. Since 2009 India has registered a growth of 68% in the number of tourist’s receipts. Kenya has come up with lot of promotions and activities to highlight the destination in India and attract the avid travelers.

Kenya Tourism Board recently participated in SATTE, New Delhi. It is a B2B event organized every year, emphasizing on developments in travel and tourism. At the event ‘Magical Kenya Expert’ certificate were given to the Travel Trade by H.E Florence I. Weche, High Commissioner of Kenya to India. KTB along with 12 private participants, including tour operators, hoteliers, service providers and DMC’s from Kenya were present to showcase their product line for Indian market.

Inauguration of Kenya Stall at SATTE by H.E Florence I. Weche, High Commissioner of Kenya to India

Inauguration of Kenya Stall at SATTE by H.E Florence I. Weche, High Commissioner of Kenya to India

Kenya Tourist Board stall witnessed good numbers in terms of Travel Trade visitors and great spectator’s participation.

H.E Florence I. Weche, High Commissioner of Kenya to India said, “We see a lot of potential in Indian market and that’s why we are marketing more now. Our objective is to reach over 2,00,000 Indian tourists in the next five years. Overall, in arrivals, India ranks 4th after UK, US and Italy. We are focusing on weddings, high end travelers, honeymoon, sports and Bollywood. India and Kenya has a lot of historical connection and it is easy for Indians to connect with the country.”

One of the main highlight of the event was the launch of first ever mobile application; The Magical Kenya App. This mobile application aims to increase arrivals to the country by providing an opportunity through which the tourists find reliable information about Kenya, plan their trips and share their holiday experiences in form of videos. This application is available on both the android and iOS platforms.

The Magical Kenya App is designed to make travellers experience seamless by providing them access to the latest and most important information about destinations in Kenya. It is a perfect travel companion, helping the tourists to explore the captivating country and forming their own customised itineraries on the go.

Kenya is a destination which has diversified product range for all kinds of travellers. Boasting some of the world’s most ecologically important natural environments, tropical rain-forest to thriving coral reefs, to an astonishing collection of wildlife parks and holiday accommodation in Kenya has to be worth considering by anyone who wants to discover the great outdoors of Africa and enjoy a vacation experience that will be remembered forever.

Magical Kenya Expert certificate given to Travel Trade

Magical Kenya Expert certificate given to Travel Trade

From L to R - Betty Ichan, Regional Marketing Manager-Emering Markets Kenya Tourism Board,  H.E Florence I. Weche, High Commissioner of Kenya to India

From L to R – Betty Ichan, Regional Marketing Manager-Emering Markets Kenya Tourism Board, H.E Florence I. Weche, High Commissioner of Kenya to India

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