Indian cricket fans are dishing out heavy social media flak on British Airways over an incident involving cricket legend Sachin Tendulkar.Tendulkar had tweeted the airline to complain about poor service and what he referred to as a “don’t care” attitude by staff.
“Angry Disappointed and Frustrated,” Tendulkar said in his initial Tweet. “#BAdserviceBA Family member’s Waitlisted ticket not confirmed despite seats being available.”
It has been re-tweeted over 4 million times.
The airline responded, apologising for the inconvenience – and then asked Tendulkar for his full name and address.
That’s where the outrage came in. Indian fans are livid that British Airways did not know Tendulkar, one of the greatest batsmen cricket has ever seen and a byword in cricketing circles.
Fans are not taking it lightly. Some see the incident as a slur from one cricketing nation to another. According to the BBC, indignant fans were even urging Indian Prime Minister Narendra Modi to call off his current British tour. (He didn’t.)
Tendulkar has since tweeted that British Airways had “expressed deep regret” and offered to look into customer service complaint. He also thanked Twitter users for their “love and support”.
Tendulkar is almost a deity in India. Fans often refer to him as “God” (a description bestowed on him by Australia’s former test cricketer Matthew Hayden, who said: “I have seen God; he bats at number 4 for India in tests.”
Temples have been dedicated to Tendulkar and the BBC reported that one village in the northern state of Bihar erected a life-size white marble statue of the cricketer “amid the chanting of Vedic prayers”.
Written by Peter Needham