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Indigenous Experiences And Future Visitation A Priority For Canadian Tourism

May 17, 2018 Headline News No Comments Email Email

“We have been here for more than 15,000 years,” begins the call to action on the new IndigenousCanada.travel site launched by the Indigenous Tourism Association of Canada (ITAC) at Rendez-vous Canada 2018, inviting travellers to book authentic Indigenous tourism experiences across Canada.

Visitors are invited to visit Indigenous tourism businesses, hear stories, and learn about the various Indigenous tourism experiences across the country. The 19 travel packages are divided into a Getaway (one to three days) or a Longer Stay (four to seven days) and the site details include information on best time of year to visit, activity level, detailed itinerary, and starting price. Itineraries also detail the authentic Indigenous experiences that visitors will be immersed in during their visit.

“Growing Canada’s authentic Indigenous tourism industry is a key area of action for Canada’s Tourism Vision,” says the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism. “As these unique and captivating experiences show, Indigenous tourism in Canada is hitting new heights. My congratulations to Keith Henry and ITAC, and all the hard-working entrepreneurs and owners who make up our Indigenous tourism industry.”

The new site highlights to consumers, travel agents, and tour operators how Indigenous tourism experiences may be added to longer travel itineraries in Canada. IndigenousCanada.Travel

Last year, the Minister launched Canada’s Tourism Vision. “It’s a five-year, whole-of-government approach to increasing the number of international tourists who come to Canada by seizing the global opportunity that tourism offers. In 2017, Canada had its best year ever for international visitors.” She said. “

Minister Bardish Chagger and Destination Canada CEO David Goldstein

Australia has contributed considerably to this outcome with visitation figures at their highest ever up by 12.6 per cent on 2016 with 375,395 Aussies making the trip and typically spending more and staying longer than any other foreign market. www.keepexploring.com.au

Canada’s tourism sector is truly world-class. Every day, tour operators, retailers, hoteliers, restaurateurs—the overwhelming majority of whom are small business owners—welcome thousands of tourists from around the world. Canada extended a warm welcome to 20.8 million visitors from around the world in 2017 and revenue from those international visitors topped $21.3 billion. Canada was also recognized internationally by The New York Times, Lonely Planet, National Geographic Traveler and other influential travel media as the top spot to visit.

Tourism is a major driver of Canada’s economy, bringing value to Canadian communities from coast to coast to coast. In every region of the country, tourism supports jobs and opportunities for Canada’s middle class. Some quick facts:

  • Tourism is Canada’s largest service export and represents more than 2% of our GDP.
  • One in 10 Canadian jobs—almost 1.8 million—depends on the tourist economy.
  • Tourism is Canada’s number one employer of youth and is an important provider of employment for new Canadians.
  • 99.9% of the tourism sector is comprised of small and medium-sized enterprises.
  • Total tourism revenues from domestic and international travellers was $97.4 billion in 2017.

Written by John Savage in Halifax

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