The prospects for the MICE industry are looking very bright. Indeed the changing trends are clearly indicating that this sector is making a steady comeback as the world economy has started picking up. With the economy improving, there is once again renewed demand for exhibitions, meetings and events to showcase latest products or for brainstorming sessions or simply for attracting clients. Countries are promoting themselves as MICE venues to attract event organizers. Travel companies are offering specialized MICE services and activities. Mice Industry is one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries. Europe and United States still remain the major markets worldwide in respect of the number of meetings, conference and exhibitions.
“Indonesia’s tourism industries are more than eager to do promotion. In 2019, the tourism sector is expected to attract 20 million foreign visitors with 12% growth peryear,” stated the Honorable Arief Yahya, Minister of Tourism of Indonesia.
To achieve the target of tourism visits Indonesia period 2019, Tourism promotion “International Meeting Exhibition” in Las Vegas, United States in 2015 is expected, IMEX America sets the pace for doing business on an international scale. Increasing in size and scope annually, this event features the largest Hosted Buyer Program in North America and attracts thousands of buyers and exhibitors from the Unites States and around the world. The energy at IMEX America is everywhere, connecting everyone, with key players, generating innovative ideas and driving business with the force of global oppurtunities. In addition, the implementation of these activities as a means of positive image of Indonesia through socialization “Wonderful Indonesia” as a new branding Indonesian tourism marketing.
Secondly, Indonesia should open itself more to international relations by being more active in it’s capacity as members of international meeting industry associations. Efforts in public-private partnership in making it a success should be enhanced more to achieve maximum results. Nonetheless, the MICE business, particularly exhibitions in Jakarta, has increased annually. The growth is partly supported by the increasing number of convention centers. The other Indonesian cities or provinces with good convention, exhibition or event facilities and increasing MICE business include Bali, Batam, Mkassar and Yogyakarta.
Wonderful Indonesia is the world’s largest archipelago of more than 13,000 islands. It is a nation of 250 million people with 1,128 different ethnic groups, speaking hundreds of dialects. While our nation is blessed with plenty of natural resources, the true richness of Indonesia lies in our people, in our traditions, folklore and cultures.
MICE in Indonesia faces a number of difficulties such as convention and exhibition space with a capacity over 6,000 people in Jakarta and Bali as an existing destinations. Meanwhile, in the potential destinations including Surabaya, Medan, Manado, Makassar, Bandung, Solo, and Yogyakarta as well as in emerging destinations including Balikpapan and Lombok are still limited. In relation to tourism, large-scale events or exhibitions have multiplier effects. An exhibition is a tool for promotion and there are buyers and sellers, both locally and internationally. When coming to Indonesia, International buyers and sellers often travel with their spouses or other family members who visit tourist attractions and spend money on food, souvenirs and so on.
“We are optimistic that the tourism sector will continue to maintain a high growth rate in the future so that it becomes an increasingly important economic driver for Indonesia. Over the last three years tourist arrivals have risen significantly. The sector has made a significant contribution to the economy, creating jobs and generating foreign exchange,” Minister of Tourism Arif Yahya added.
As a highly populated country and a vibrant democracy, Indonesia has vast travel and tourism growth potential. Economic growth and growing disposable incomes are expected to boost travel and tourism revenue in the future. Political stability and the continuous flow of foreign investors will also continue to push travel spending for business purposes. In addition, government efforts to boost both domestic and international tourism will result in a growing number of inbound and domestic tourists in coming years.