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Indonesian Online Travel Sites Valadoo and Burufly Announce Merger; Launch Revamped

August 20, 2014 OTA News No Comments Email Email

Valadoo, the online expert in Indonesian travel and Burufly, the largest social travel community in Asia, today announced the successful completion of the merger between the two companies and the relaunch of as the new online travel & lifestyle leader for Indonesians. new Indonesian online travel agency (OTA) will target the rapidly growing 18-35 year old youth and young adult market with travel products, marketing communications and channels specifically formulated for this rapidly growing and increasingly mobile & social group.

The combined company will continue only the Valadoo brand with the Burufly social network, much loved by travelers as a place to share travel photos and experiences, to be integrated into as the key community & trip sharing feature at the heart of the new site.

“The Valadoo and Burufly brands both resonate particularly strongly with younger, trend-setting, social media savvy Indonesian travelers”, said Pete Goldsworthy, CEO & Founder of Burufly. “Joining forces enables us to offer Valadoo’s superb range of travel & lifestyle ecommerce offerings across Burufly’s social traveler network and to allow travelers a channel to share their travel experiences with the community.”

Peter Goldsworthy, has become Chairman of Valadoo while Jaka Wiradisuria, CEO & Co-Founder of Valadoo continuesin the role of CEO of the merged company. Existing investors Wego, Ardent Capital, Walden International and Batavia Incubator remain shareholders in the merged entity.

“I’m particularly pleased by the depth of talent and complementary strengths of the Valadoo and Burufly teams who combined are really an Indonesian online travel dream-team”, said Jaka Wiradisuria, CEO & Co-Founder of Valadoo. “With this team I’m looking forward to revolutionizing the way young Indonesians learn about new destinations, shop for travel and then share their experiences online.”

“I’m excited by the opportunity to combine Valadoo’s e-commerce and travel expertise with the Burufly’s community and social travel platform”, said Ross Veitch, CEO of shareholder Wego, “I’m confident that the new will quickly become a major player in the Indonesian online travel market and the newly merged company will shortly open a new investment round to fund the next phase of this growth.”

A summary of the features of the new website, include:

* Great range of travel ideas & packages created by Indonesian travel experts and tailored to meet young travelers’ social and budget expectations.

* Destinations featured will include a big focus on Indonesia but also international destinations popular with young Indonesian travelers.

* Popular Events Calendar with travel packages created around key events offered to members.

* New pages for each destination & activity that combine the best products, articles and user shared content about each destination.

* Market leading E-commerce capabilities including global payment options like Visa and Mastercard as well as popular local payment options including Mandiri Clickpay, CIMB Clicks, ATM Bersama, Prima, BCA, BNI, HSBC, Alto.

* Traveler social network with more than 1 million+ registered users that enables travelers to connect before, during and post-trip to share experiences and broaden horizons together.

* Inspirational collection of travel ideas, photos & articles from the combined editorial teams of Valadoo & Burufly.

* Fully responsive web design that allows users to access the site with a fully optimized user experience across desktop, tablet and mobile devices.

A recent survey of online travel bookers in Indonesia by Google*showed that 52% of transactions were made by people between the ages of 18 to 35 and that this segment had a preference for 3 starand budget hotels and B&B as preferred accommodations. These young Indonesian consumers are much more likely to book online than older segments, to be active across multiple social networks and more likely to have their travel shopping decisions influenced by social media & online reviews. It is this market that Valadoo will service.

* Google Travel OTA and Accomodation Research, July 2013

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