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Innovative Gold Coast Traveller App: The Ultimate Travel Companion

July 31, 2013 Apps No Comments Email Email

Honing its strength as a digital marketing innovator, Gold Coast Tourism has unveiled a destination app that is set to become one of Australia’s most sought after travel companions.
Offered free of charge for the enjoyment of locals and the City’s 11 million-plus visitors, the Gold Coast Traveller App has been developed by Gold Coast Tourism to meet visitor demands and boost tourism business.

“After months of research, development, and testing the Gold Coast Traveller App went live over the weekend with a 4.5 star rating from the App Store and overwhelming positive reviews from those first to download the product,” said Gold Coast Tourism CEO Martin Winter.

“The App features a start-up directory of over 500 Gold Coast tourism businesses from attractions, tours, accommodation, restaurants, and events all searchable and bookable on the one device.

“We believe the Gold Coast Traveller App will reach more than 60,000 consumer downloads and drive 20,000 direct sales leads worth almost $1.8m to Gold Coast businesses in its first 12 months in market.”

The Gold Coast Traveller App was conceived and developed with great support and consultation with Gold Coast City Council.

Gold Coast Mayor Tom Tate is one of those giving the App an early rave review.

“This is a great promotion and conversion tool for the Gold Coast tourism industry, it looks to be streets ahead of any other destination App in Australia and certainly as good as anything internationally,” he said.
“It is an excellent example of Gold Coast leading the way with the product created by Gold Coast Tourism and developed by Burleigh company Phyd Creative in partnership with Varsity Lakes agency Blirt!”

“I like the focus on driving more visitor business for local operators and the aggressive targets Gold Coast Tourism has put on that objective, but I also think the App is equally as useful for locals just wanting to enjoy more of our fantastic city.”

The Gold Coast Traveller App will engage and motivate consumers to get more out of their time on the Gold Coast with a range of more than eighteen features, many of which have not been seen together in Australian travel Apps before.

In particular the Hotspots features which provides the top ranked products and experiences as rated by other users.

The Show and Save function which gives savvy visitors an immediate incentive to purchase everything from a meal to a Tiger Moth joy flight.

There is an augmented reality setting called GC Lens which displays all kinds of products, experiences, and offers around you through the camera screen on your device.

“Other very useful features such as Find My Friends, Locate My Vehicle, What’s Near Me, Public Transport, and Flight Info generally reduce hassle for visitors,” added Mr Winter.

“And of course every part of the App is fully integrated with the user’s social media accounts so they can share their Gold Coast experiences with the world.”

The Gold Coast Traveller App for iPhone and Android is currently available in the App Store. Versions optimised for the iPad and Android tablet will be released over the next four weeks.

To download the App, go to the App Store and search for “Gold Coast Traveller” or follow the link http://goo.gl/CiV0kS

Supporting imagery is available here: https://www.hightail.com/download/bWJwcHBNNnlVVG5MbjhUQw

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