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Insights into the influential China Travel Agency Market Workshop 25 June

June 20, 2013 Statistics & Trends No Comments Email Email

Tourism Research Australia’s latest International Visitors Survey positions Chinese arrivals as Australia’s major tourism growth market, with a record 213,383 visitors in the first quarter of 2013, up 15% on 2012.

At the same time, statistics show Chinese travel agencies organised over 6.5 million outbound tourists, accounting for over 30 million day/person in the first quarter of 2013, according to Shanghai-based China Contact, making Chinese travel agencies a ‘must’ to engage with to continue to secure this growing outbound market.EGT_Artical Banner A 250x250

Travel researchers Carolyn Childs and Bronwyn White and China market specialist Andrea Plawutsky have teamed together to look into the influential and important Chinese travel agency market, and will launch the results of their comprehensive travel trade survey on 25 June 2013 in Sydney.

The all day China Travel Trade Research and Workshop: Insights to Action will provide attendees with strategic insights into the market and how to connect with it in a tangible way.

Preliminary results indicate this is important, as the market has influence in where their clients travel.

“We know agents are typically ‘switch selling’ 1-2 clients a month, with some indicating they do this even more often,” according to MyTravelResearch.com’s Carolyn Childs.

“The research is also indicating agents are typically finding their clients are coming in with a range of destinations and they are helping their clients select where ultimately to go. So allied with switch selling, this does make agents important for first time or less experienced visitors.

“The agents indicated that they base their switch selling and advice on providing better product for their client’s needs. This makes it imperative that we provide agents enough relevant information to be able to prevent them from switch selling away from our destinations.”

“The good news is interest in Australia is strong, with typically half of clients who are looking for ‘out of region’ travel expressing interest in our country, and the natural environment is a strong factor for their customers, along with world famous or iconic attractions.”

“These results are consistent with the consumer-facing research I have conducted previously, and indicate relevance in understanding the travel trade.”

According to Amplify Me’s Mandarin speaking China expert Andrea Plawutsky, the agents are driven more by the opportunity to travel and for professional development than money.

“The fact they are motivated by travel and professional development opportunities is important when factoring in the value of agent famils and educations,” says Ms Plawutsky.

“Personal experience also factors in heavily in their ability to provide product information based on their clients’ needs.”

The Workshop will include presentation of the research results, a China Travel Trade Insight session with a panel of top Chinese travel trade experts and practitioners sharing their secrets of success, followed by a workshop session that translates the insights into action, showing participants how to use the research and practical ways to integrate the results into their business.

Priced at $988 plus GST, MyTravelResearch is offering a Platinum Package that covers attendance at the workshop, the full report and membership to the China Travel Trade microsite to access the report, recorded presentation and additional resources.

Bookings for the workshop are now open at http://www.mychinatravelresearch.com. Numbers are strictly limited.

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