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InsightXM launches new ‘off the shelf’ analytics package tailored to event planners

December 15, 2017 MICE No Comments Email Email

San Francisco based data technology company, InsightXM has just unveiled a new insights package tailored exclusively for event planners and marketers wanting to experience powerful data analytics at the push of a button. Titled ‘Essentials’, the package provides a fixed price, quick access-to-data analytics tool that helps better understand event audiences, uncover hidden opportunities, and identify weaknesses.

After launching their parent product: InsightXM at IMEX America in Las Vegas in October, the company accelerated development of their bespoke tool with the goal of launching it in time for the new year, “We’ve learned a lot from interacting with event planners at IMEX and within the Tribe. The Essentials product is our answer to the age old issue that event professionals keep facing: not knowing where to start when it comes to pulling insights from their event data,” explained InsightXM CEO Brent Pearson.

InsightXM joined event technology collaborative, The Event Tech Tribe in June this year and are expanding on the partnership with the launch of this new package. “What’s different about the Essentials platform is that it easily integrates with all of the Tribe members as well as two more data sources selected by the customer,” explained Pearson. “As someone who has planned many events myself, I know how liberating it will be for others to view key metrics, drill down into audience responses and work with pre-defined graphs, charts and dashboards!” exclaimed Event Tech Tribe COO, Marie-Claire Andrews.

To make things even simpler, access to the platform is available for a simple annual price and can be activated when creating an event inside event registration provider, Swoogo. “Brent has worked closely with us as he developed this fantastic next-level analytics package that I know Swoogo and Tribe customers are going to find extremely valuable,” said Swoogo founder Leonora Valvo.

To learn more about InsightXM and their Essentials platform explore their website or arrange a time to have a 1-on-1 discussion about managing your event data sources.

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