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Inspired Luxury Appointed to Represent A-Rosa Cruises by David Morris International

September 17, 2013 Appointments No Comments Email Email

Inspired Luxury is partnering with David Morris International (DMI) and A-ROSA Cruises to expand their products into the lucrative Australian market following the successful launch of DMI’s North American program in 2012.
Established in 2000, A-ROSA operates river boat cruises throughout Europe on the Rhône/Saône, Rhine/Mosel/Main and Danube rivers.  DMI was retained to manage the expansion of the product for English speaking countries, to oversee operations and curate unique on-board experiences that appeal to the US, UK and Australian markets.

“In 2014, A-ROSA will be one of the most inclusive river boats in Europe by including complimentary alcoholic and non-alcoholic beverages throughout the ship, open dining, gratuities, a selection of shore excursions, ground transfers and taxes. The Australian market is seeking an all-inclusive concept and A-ROSA will cater directly to their preferences,” said David Morris, president of David Morris International.

A-ROSA offers travellers an informed, intimate experience of Europe’s most beautiful riverside cities, villages and landscapes. The sleek, streamlined ships have been designed not only to elegantly ply some of the world’s most historic and storied rivers, but to offer guests a true sense of luxury, comfort and a feeling of home-away-from-home.

The cruises will offer a host of shore excursions to explore castles, country sides, vineyards and museums as well as some of the continent’s most exciting, dynamic and diverse cities from Budapest to Provence and everything in between. Itineraries are created specifically for active travellers seeking cultural adventures and an opportunity to delve more deeply into passions like food, wine, art, music, and history.

Lynne Ireland CEO of Inspired Luxury is delighted with the addition of A-ROSA Cruises to their luxury portfolio and with the increased demand for river cruising in Europe, believes there is enormous appeal for the travel savvy Australian market.

“It is an absolute honour to work with A-ROSA Cruises and their highly respected team led by international cruise identity David Morris, with over 30 years’ experience on the executive of brands as Cunard, Crystal and most recently Silversea Cruises.  A-ROSA is a stunning product and the guest experience is paramount…” comments Lynne Ireland, CEO of Inspired Luxury.

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