Inspirock, a provider of online trip-planning solutions, today announced it has begun licensing its award-winning trip-planning technology to destination marketing organizations (DMOs). The tool, which allows travelers to build custom itineraries featuring a destination’s attractions and activities, received the prestigious Brand USA Marketing Innovation Award at The Phocuswright Conference on Nov. 15, 2016, in Los Angeles. The annual conference brings together the most influential travel industry leaders from around the world.
Inspirock.com enables users to access a database of nearly one-half million attractions and activities worldwide and then create custom day-by-day sightseeing itineraries. The tool recommends what to do at a destination based on user preferences. An easy-to-personalize schedule takes into account factors such as when attractions are open and how much time each activity will take. The trip-planning functionality can easily be incorporated into any destination website.
Inspirock was one of four winners recognized for demonstrating groundbreaking applications and solutions supporting the travel industry. In addition to the Brand USA-sponsored award for travel marketing innovation presented to Inspirock, the three other awards presented at The Phocuswright Conference were in the categories of Startup and Emerging, plus a General Catalyst Award for Travel Innovation.
“Inspirock’s solution is particularly helpful for travelers who want to explore faraway destinations,” says Carroll Rheem, Brand USA’s vice president of research and analytics, who presented the award to Inspirock at The Phocuswright Conference. “It allows travelers to discover and use destination content in a way that makes trip planning easy. The panel, which selected Inspirock from a highly competitive list of 24 travel companies, expects its innovation to help destination marketers reach travelers worldwide.”
“We are honored to be selected as the most innovative destination marketing solution by a premier DMO like Brand USA,” says Prakash Sikchi, Inspirock co-founder. “We look forward to using our innovation to help DMOs promote travel to their destinations, which is one of the best ways to support local economies.”
Inspirock will offer a range of licensing packages to DMOs.