InterContinental® Hotels & Resorts, the world’s largest luxury hotel brand, today launches InterContinenta
WADING THROUGH A SEA OF SAMENESS
The brand’s independent global
This means many travellers are taking the same routes and seeing the same things, resulting in a “sea of sameness” on social media. Social media analysis revealed the Eiffel Tower in Paris as the world’s most
DISCOVERING THE TRUE SYDNEY
Only 39% of Sydneysiders feel tourists actually see and experience what Sydney truly has to offer. The study reveals Sydneysiders have unique ways of defining these genuinely local experiences – focussed more on the sounds, sights and tastes of Sydney including where to discover the melting pot of cuisines across Sydney’s food scene, or the unmissable smells reminiscent of a Sunday afternoon barbeque at Bronte Beach.
An online vote launching today asks
The polls closes on December 31, 2019 and a global panel of judges, featuring Australian artist and collector Dina Broadhurst and acclaimed National Geographic Photographer Charlie Hamilton James will lend their expertise to curating the top five InterContinental ICons in each city, with a final reveal and celebration in early 2020.
Sydney local and artist Dina Broadhurst has a unique way of discovering a city’s culture. Dina said, “My art is about finding the untamed natural beauty inside, versus the staged, and edited versions presented to others. When I travel and explore I’m constantly trying to dig deeper into a city, and not just experience the surface by ticking off destinations or sites. I always find the memories of a place, the sights, the smells and the sounds, are stronger in underrated locations.”
“My favourite city in the world is Paris. I love the richness of the culture, and to see the classic history mixed with a new version of contemporary creativity is so inspiring. The vintage flea markets in Paris for collectible furniture treasures is a must, as is the excitement of stumbling upon an unplanned street market with local treasures, crafts even fruit displayed in such a way the French always do oh so well. Everything they do has a certain art and flair to it.“
Ginger Taggart, Vice President, Global Marketing, IHG Luxury Portfolio, comments: “As a pioneer in luxury travel, InterContinental Hotels & Resorts has always been the gateway to fascinating places and local cultural wisdom; so we understand that travellers are craving a deeper connection to the places they visit. With our latest campaign, InterContinental ICo
INTERCONTINENTAL ICONS CAMPAIGN OVERVIEW
The InterContinental brand has pioneered luxury travel for more than 70 years and now has 208 hotels in 66 countries worldwide. It is thanks to this footprint and insight that the brand understands that the modern luxury traveller is looking for a deeper connection with the iconic places they travel to. Through social media analysis, the insights of key opinion leaders in each city and independent research, InterContinental has established a long-list of multi-sensory experiences that are representative of each city. Beginning today, InterContinental invites the public to select the experiences they truly feel demonstrate the city or cities they know best at life.intercontinental.com/