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InterContinental Melbourne The Rialto partners with Melbourne Spring Fashion Week 2014

August 20, 2014 Hotel News No Comments Email Email

InterContinental Melbourne The Rialto has today announced their partnership with the highly anticipated 2014 Melbourne Spring Fashion Week (MSFW). 

As the MSFW 2014 Official Hotel Partner, InterContinental Melbourne The Rialto will be hosting a range of MSFW ambassadors, guests and sponsors during the weeklong festival taking place from 30 August to 7 September.

The luxury hotel has seen hundreds of models catwalk down the floor of its iconic Wool and Wheat rooms at the official model castings in July, with the hotel also now due to open its doors to the MSFW Open Model Competition tomorrow on 20 August.

Commenting on the partnership Christine Bridge, Marketing Manager at InterContinental Melbourne The Rialto, said, “Melbourne Spring Fashion Week is a true celebration of Melbourne’s internationally-renowned style and design culture, and we’re proud to be located within the heart of its fashion hub.

“InterContinental Melbourne The Rialto’s partnership with MSFW is a true example of our dedication towards providing visitors and locals alike with an authentic, insiders’ experience to Melbourne.”

Located on Collins Street just a short walk from MSFW’s official festival hub at Melbourne Town Hall, the heritage hotel is one of Melbourne’s last remaining examples of 19th Century Victorian architecture, offering a unique combination of historic opulence with cutting-edge Melbourne style.

InterContinental Melbourne The Rialto’s partnership with MSFW 2014 further strengthens the hotel’s position as an iconic Melbourne hotel, providing memorable Melbourne experiences to guests both within and outside the hotel walls.

Organised by the City of Melbourne, MSFW 2014 is entering into its 20th year and saw over 45,000 attendees congregate from across Australia last year.

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