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International Pop Sensation Rita Ora Set to Switch on The Oxford Street Christmas Lights In Partnership With The NSPCC Light Up Christmas Campaign

October 30, 2017 Whats On No Comments Email Email

Oxford Street today announced that singer and actress Rita Ora will this year have the honour of switching on its iconic Christmas Lights, officially marking the start of the festive shopping season in London. hugely anticipated stellar ‘Switch On’ show, now in its 58th year, will commence from 5.00pm on Tuesday 7 November, hosted by Capital Breakfast’s Roman Kemp and Vick Hope. The event is in partnership with children’s charity NSPCC and Sky Cinema.

Rita Ora is one of the UK’s biggest solo artists, with a number one album and a string of chart-topping singles under her belt. She is currently riding high in the charts with three hit singles – ‘Your Song’, ‘Lonely Together’ and her latest track, ‘Anywhere’. The international superstar has appeared in Hollywood blockbusters and on UK and US TV shows, including ‘America’s Next Top Model’ and as a judge on ‘The X Factor’. The British star also received an Oscar nomination in 2015 for ‘Grateful’, which she recorded for the film, ‘Beyond the Lights’.

Rita Ora commented: “London is my home so switching on the Oxford Street lights means a lot to me. I used to love coming to Oxford Street to see the Christmas lights when I was younger so this means even more to me. I wish everyone a magical Christmas.”

The iconic event will be packed full with excitement from start to finish as UK pop sensations Matt Terry and 5 After Midnight light up the stage with live performances throughout the evening.

Since being crowned the winner of The X Factor 2016, Matt Terry has had a top three hit with the Ed Sheeran written ‘When Christmas Comes Around’, and featured on the huge summer anthem ‘Subeme La Radio’ with worldwide superstars Enrique Iglesias and Sean Paul. Earlier this month he released his own single ‘Sucker For You’, and he’s currently working on his highly anticipated debut album.

5 After Midnight also rose to stardom on The X Factor 2016, wowing TV audiences of millions week after week with their slick vocals and high energy dance routines, quickly gaining themselves a loyal fan base. They released their hugely anticipated debut single ‘Up in Here’ in summer 2017, featuring an impossibly catchy hook by rapper DMX and written by MNEK and Raye. The boys are currently releasing a four-track EP called ‘The Source’ for the fans ahead of their debut album released through SYCO.

Members of the cast from the Tony-Award nominated musical, Five Guys Named Moe, will also make a special appearance at the ‘Switch On’ show. The audience will enjoy a high-octane 1940s, New Orleans-themed jazz show. There’s no party like a Five Guys party!

Over 750,000 bright white LED bulbs and 1,778 baubles will decorate the mile-long stretch of Oxford Street, in London’s West End, the most visited destination in the UK taking inspiration from falling snowflakes to create the real feeling that Christmas is coming.

The ‘Switch On’ kick-starts the festive season and celebrates the excitement and fun involved in Christmas planning and partying. Over the course of the next six weeks Oxford Street and its brands have joined forces to deliver a series of seasonally themed in-store activations that are synonymous with the Christmas period– party wears, festive beauty looks, tree decorating and much more.

Everything you need for Christmas – shopping, dining, entertainment and more is available on Oxford Street and a series of masterclasses hosted by retailers along with gift advisers and personal stylists will help take the stress out of shopping.

For the second year running, Oxford Street has partnered with the NSPCC, coinciding with the charity’s ‘Light Up Christmas for Children’ campaign.

Luciana Magliocco, Head of Consumer Marketing at New West End Company, the organisers of the event, says: “The Oxford Street Christmas Lights Switch On is one of the most popular dates on London’s annual events calendar, and we are thrilled to have global superstar Rita Ora and a stellar line-up of talent joining us to mark the occasion. Along with our partners, Capital and NSPCC, we look forward to kick starting the festive shopping season in style with what is sure to be a fantastic evening of entertainment.”

Peter Wanless, Chief Executive of the NSPCC, said: “Not only is the Oxford Street Christmas Lights Switch On the start of the festive season for many but it also marks the launch of our ‘Light up Christmas for Children’ campaign. With our partners Sky Cinema we will be asking for the public’s help this Christmas to raise vital funds for Childline so we can be there for every child who needs us.”

Capital Breakfast’s Roman Kemp said: “The Oxford Street Christmas Lights are an iconic part of the festive season in London. I’m so excited to be hosting the Switch On event with Vick. We can’t wait to join tens of thousands of Londoners and celebrate the start of Christmas festivities across the city.”

The Oxford Street Christmas Lights Switch On promises to be a truly magical evening and not to be missed!

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