Data released today by Tourism Research Australia shows that the Gold Coast again achieved record-breaking international visitor expenditure at more than $1.1 billion in 2014-15. The Gold Coast welcomed 861,000 international visitors, up 6.2% on the previous year.
“Over the last three years, international visitor arrivals have recorded average growth of 5.5% per annum, higher than the state average,” Acting Gold Coast Tourism Chief Executive Officer, Miles Roper said. “Asia has been the key driver for our international arrivals growth, with 6.9% average growth per annum over the last 3 years from our Asian source markets.”
China continues to be the Gold Coast’s largest international market, with 212,000 Chinese visitors to the city in 2014-15 and growth of more than 13%.
“We expect this interest in the Gold Coast to continue with the first direct services from Central China arriving later this month and the introduction of seasonal services from Hong Kong from January 2016.
“In addition, Gold Coast Tourism, in partnership with Tourism and Events Queensland and 23 Gold Coast tourism operators will travel to Central China to showcase our destination to the Chinese travel trade in November.
Despite a fall in Japanese visitor arrivals to the Gold Coast, there was a 36% increase in visitor nights spent on the Gold Coast, indicating a higher yielding market as a result of longer stays.
“The launch of direct services from Tokyo to Brisbane last month and introduction of All Nippon Airlines’ new Tokyo to Sydney services by the end of the year is expected to encourage more Japanese holidaymakers to visit the Gold Coast.
Outside of Asia, the Gold Coast’s two largest western markets of New Zealand and UK both recorded growth for the 2014-15 year, up 2.5% and 10% respectively.
The International Visitor Survey is conducted by Tourism Research Australia. For more information on the survey, visit www.tra.gov.au.