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International visitors splashing the cash in Sydney: MasterCard Global Destination Cities Index 2014

July 11, 2014 Destination Global No Comments Email Email

Tourists are expected to spend more than AU$6.4 billion (US$6.4 billion[1]) while visiting the nation’s biggest city in 2014, placing Sydney in the top 20 global destination cities by spend, according to the results of the MasterCard Global Destination Cities Index.

For the third year in a row, London topped the global list for visitor spending, with the city projected to receive more than AU$20.2 billion (US$19 billion) from international guests – up by 13.4% from 2013.  The home of the world’s most popular royal family also nabbed the top spot for visitor numbers, with 18.7 million people expected to visit this year.

Although there are 3.1 million visitors expected to descend on Sydney this year, it missed out on a spot in the top 20 global cities by visitor numbers – suggesting that those who do visit, spend significantly on shopping, restaurants and tourist attractions.

While Sydney may have beat out Melbourne for a spot globally, the popular foodie destination still placed tenth in the top ten Asia Pacific cities by visitor spend. Moreover, spending is on the rise, with Melbourne visitors expected to increase spending by 4.3% since 2013, at a predicted AU$5 billion ($US4.7 billion).

Andrew Cartwright, MasterCard Australia Country Manager, said, “It’s great to see Sydney and Melbourne holding their own against some of the biggest cities in the world. Additionally, when business visitors and tourists come to our shores, they are maximising the opportunity to boost the local economy by spending on experiences and shopping”.

He added that the evolution of payment technology and global payment networks like MasterCard, are helping to make travel easier than ever before. “Whether travelling for work or play, and regardless of where they are, consumers have access to safe and secure payment methods,” Mr Cartwright said.

Now in its fourth year, the MasterCard Global Destination Cities Index provides an overview and ranking of the most important global cities.

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