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Intrepid Travel supports documentary on threatened Great Barrier Reef

March 13, 2014 Responsible Tourism No Comments Email Email

Intrepid Travel is pledging to help save Australia’s Great Barrier Reef, under significant threat from the effects of climate change, by supporting the funding of a ground breaking new documentary produced by Earth Hour Australia.

This year’s Earth Hour, on Saturday 29 March at 8.30pm, marks ‘Lights Out for the Reef’ to bring attention to one of the world’s most iconic and endangered places. Earth Hour Australia is asking for donations to help fund a 30 minute documentary that will tell the powerful story of the threatened Great Barrier Reef, which will air on Channel Ten in the hours before millions switch off their lights.

Intrepid Travel co-founder, Darrell Wade, is offering overwhelming support for this documentary by matching donations dollar for dollar up to $40,000. A gift of $20 will create $40, in effect doubling the impact of someone’s contribution towards the Lights Out for the Reef documentary.

“Climate change is the biggest issue facing the world today and in the next 20 years,” said Darrell. “Earth Hour is a practical way of raising awareness about cutting carbon pollution and showing the world what we risk losing. Australia without the Barrier Reef is almost unimaginable, and yet it is what we’re on track for if we don’t act. So if I can encourage a few extra people to donate by matching their donations, then I’m happy because my money goes twice as far – as well as theirs!”

In the past 11 days, Earth Hour supporters have chipped in over $20,000 in small-dollar donations to fund the documentary’s creation and promotion.

“As individuals, rarely do we have the means to broadcast a message with such power to move hearts and minds”, said Anna Rose, Earth Hour Australia National Manager. “Now we do. And we are absolutely thrilled that Darrell and Intrepid Travel are lending their support to such an important cause.”

Earth Hour Australia has secured a world-class production team and well-respected celebrities including scientists Dr Karl and Tim Flannery and actor Michael Caton as well as YouTube sensations Natalie Tran (communitychannel) and The Axis of Awesome.

Great Barrier Reef is one of the most vulnerable places in the world to climate change, with rising sea temperatures leading to more coral bleaching, rising sea levels affecting turtle nesting beaches, and ocean acidification threatening the viability of corals and the marine food chain. Already, over half of the Reef’s corals have been lost in the past 27 years. According to leading scientists, we must take much stronger action on climate change now if we are to avoid the effects of climate change on the reef becoming irreversible by 2030.

Australians can visit www.earthhour.org.au/doco to donate now.

International donations can be made via earthhourblue.crowdonomic.com/project/1089-climate-the-reef-documentary

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