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Introducing Alpha Consult – an agency on a mission to make a difference

August 11, 2017 Business News No Comments Email Email

Making a difference was the theme at this week’s Sydney launch of dynamic new reputation agency Alpha Consult.

Held at YWCA NSW’s trendy new not-for-profit restaurant The Song Kitchen, the launch of Alpha was attended by a who’s who in Sydney’s travel, corporate and media industries with more than 130 guests.

Alpha Founder and CEO Liza-Jayne (LJ) Loch has almost three decades experience in helping organisations, causes and individuals successfully grow their profiles and accentuate their positive. She has worked at the highest levels of media, government and business across the globe as a journalist and trusted adviser.

“Making a difference is important and it’s something we can all do. At Alpha, we do it through supporting a range of causes at a business and an individual level. We’re making that difference for the people, causes and organisations we work with and for the world we live in and we do that by accentuating the positive,” says Alpha CEO LJ Loch.

Alpha Consult recently managed the publicity for the launch of Song Hotel and The Song Kitchen where travellers and diners can make a difference with every dollar. 100 % of the profits from the hotel and restaurant go towards funding YWCA NSW’s much needed services and support for domestic violence victims.

In addition to supporting YWCA NSW, Alpha Consult is also heavily invested in a range of important causes including Women In Media, Lions Australia and Australia’s deplorable treatment of people seeking asylum and Alpha teammembers can take a day a month on paid leave to support a cause of their choosing. Alpha also works with clients across a range of sectors including STEM, travel, aviation, transport and logistics, government, franchise and B2B.

Alpha Consult currently has three areas of focus:

  • Alpha Reputation works with clients to identify and overcome reputational challenges to position them as leaders in their field.
  • Alpha Profile focuses on individual profiling from creating the best CVs and individual social media profiling through to presentations, interview rehearsal, speech writing, media profiling and networking.
  • Alpha Confidence features a range of tailored media and presentation training masterclasses and packages.

Supporting CEO LJ Loch on the Alpha team are Account Director Sari-Elle Kraemer and Consultant Andrew Stewart. Given the success of Alpha’s first few months in business, LJ expects the Alpha team to grow rapidly in coming months.

“It’s been an exciting and successful launch for the growing Alpha team. We already have an expanding bank of fantastic clients across a range of sectors including travel, aviation, franchising, finance, technology and transport and are also building a network of collaborators with similar values, people who care about doing the very best they can and people who are the very best in their field. Alpha has some exciting projects in the pipeline and we look forward to sharing these in coming months” says LJ Loch.

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