Everyone is talking about innovation like it’s an everyday occurrence.On the other hand we have found no single place where existing, even mundane software can be found and compared. And even more telling perhaps, a directory of services to travel agents and agencies is effectively non-existent.
Currently there are a few providers of generic solutions who make money from advertising and “click throughs”.
Why do we need this problem solved?
The travel industry itself over the past 20 years has not evolved anywhere near as fast as the disruptors. Despite the best efforts of the existing megaliths, the newcomers are clearly better placed than the players in the leisure industry, at least. Hoteliers are arguably worse off given the prevalence of OTA’s focussed entirely on accommodation and sharing.
Surprisingly the solution was not self-evident.
It took us 15 years to define the problem once we accepted that it actually existed.
We believe the time has arrived to launch an information sharing platform, incorporating a directory and a marketplace, enabling buyers and sellers to review what is available without having the pressure to buy or sell anything.
This is a resource for the travel and hospitality industries.
We act as an intermediary to introduce providers to each other and to sellers of travel. For all intents and purposes it is free for the majority of participants. We do not charge “pay per click” and there is not even a requirement to tell us your email address.
Because we are acutely aware of the many and different languages spoken by our potential audience and partners, the information provided by our sellers is converted the language of the buyer at the click of a button. No work is required by either buyer or the seller for this to happen. And it converts to over 50 languages.
- Our marketplace makes it easier to find possible solutions in many areas not well represented
- There is nothing quite like this in existence today
- Language is no longer an issue when searching for technology or services
- This is a very fragmented market – a solution is overdue
- Supplier can sign up in 5 minutes or less
- In most cases we are dealing with buyers and sellers who do not need to respect artificial borders
- It’s really simple to use – search by keyword, supplier name or generic type
- We are only optionally involved in the transaction. If we can’t add value we don’t interfere
- We are very much looking at the network effect – the more participants the better it becomes.
How did the initial idea evolve?
Over the last 15 years we have been tasked with sourcing and implementing new systems, finding PR and marketing advisors, introducing local and international suppliers to each other to potential customers.
What was consistent about the experience over that period was that there were very few places to go to find solutions and providers, Google searches notwithstanding. The more we researched the more we found. Everyday something new (to us at least) popped up sometime in the most unexpected places. And remember – we were looking!
Our initial strategy is to offer a “safe place” for everyone who suppliers products and services to the travel and hospitality industries, where they are no well served by the global distribution systems (GDS). You can find air, car and hotel product in a GDS; you won’t find no-mainstream products and services or a broad range of technology opportunities.
While there are GDS sponsored marketplaces, they feature products that are primarily for use with that GDS. If someone has something different to offer, the GDS are not of much use.
We realized somewhere along the way that we could combine a flight metasearch tool that also provides dynamic pricing for accommodation using a short-term rental market place’s listing.
Who should use eMarket by g2etelligence?
eMarket by g2etelligence is 100% free for both providers of product and services and buyers in most instances. It’s intended in the first instance to be a simple “search and compare” portal for any business operating in the travel or hospitality spaces.
We expect that our suppliers will also use the product to compare and perhaps improve their offering.
How will people find out about us?
In the launch phase we are relying on our friends in the media to spread the word. As an exclusively B2B marketplace we will also be utilising LinkedIn as a major source of curated contacts.
Once we have achieved critical mass on the provider side we will start promoting ourselves through targeted advertising and innovation trade days.
What is the future that we are looking at?
We have to find every single provider to the travel industry for this to fulfil its potential.
The industry is led by large global enterprises, yet there are literally tens of thousands of small businesses that do not have the resources to find and implement a solution that fits their preferred way of doing business. There are hundreds if not thousands of technology suppliers who could be globally successful if only they had a simple way to showcase their wares.
As the number of participants grows we intend to monetise both the supply and buy sides.
Suppliers who partner with us will offer discounts and benefits to agencies and hoteliers who register with us. The cost of registration will inevitably far outweigh the small charge we levy.
The cost to the supplier is designed to be lower than participating in a GDS marketplace or paying search marketing fees.
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