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Introducing the Limited Edition 28 BLACK Sour Apple

March 12, 2016 Lifestyle No Comments Print Print Email Email

Following its great success during the European summer in its home market Germany, Level Beverages is excited to announce Sour Apple as the newest 28 Black Limited Edition flavour now available in Australia.

The new flavour joins 28 Black’s premium range of energy drinks and is expected to impress Aussie taste buds with its unique flavour and ‘better for you’ offering.


Chrish Graebner, Level Beverages’ General Manager says, “We decided this was the perfect concoction based on the German proverb ‘Sauer macht lustig’ which translates to ‘Sour makes you happy’. It’s true! The latest 28 Black innovation has such a unique apple flavour unlike any other on the market – it truly embraces the zest of happiness!

“The Sour Apple flavour offers a unique experience to energy drinkers with its fruity and refreshing taste with a twist providing consumers with a different kind of energy! Once you 28 Black, you’ll never go back.” adds Chrish.

28 Black is a premium and less synthetic energy drink, a more natural energy alternative; the key difference between 28 Black and other energy drinks on the market. Sour Apple comes with the same appealing features as all 28 Black energy drinks, including:

• Taurine free

• Natural caffeine

• No preservatives

• No artificial colours

• Gluten free

• Vegan friendly

Limited Edition 28 Black Sour Apple is available at selected retailers and currently at Caltex Starmart for the trial price of two for $5.00. 28 Black are currently running a Sour Apple promotion on Instagram – follow @28blackaus and upload your selfie with #28sourapple #mysourface #28blackaus for your chance to win an Apple Green Apple iPad!

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