ghd had its media preview for the new NO COMPROMISE ghd platinum styler today. Media gathered at The Shelter Lounge, Sheung Wan to catch the first glimpse of the innovative styler that delivers the ultimate results without compromising style or the health of your hair. The ghd platinum® has tri-zone technology which maintains a safer-for-hair heat from root to tip which results in 50% less breakage* with a 20%* increase in shine** that is also kinder to hair colour in just one stroke.
The media were introduced to the styler with International Session Hairstylist Marco Chan styling models, ghd Education Manager of Asia, Robert Resnick presenting the stylist benefits and Trichology expert, Dr. Aline Jahns, speaking on the benefits of tri-zone® technology.
Resnick commented, “The ghd platinum® gives incredible results and shine in just one stroke. The styler is easy and effective to use for the consumer with the wishbone hinge allowing them to handle the styler and control it themselves. This product has been very well received by trade professionals.”
International Session Hairstylist Marco Chan demonstrating the new ghd platinum® styling on model Lisa Cheng
A key feature that was unveiled is safer-for-hair heat. Proven by ghd scientists working at the ghd Research & Development facility in Cambridge, there is an optimum temperature of 185 degrees for styling hair which the platinum® constantly maintains using patented tri-zone® technology, exclusive to ghd. The ghd platinum® delivers ultimate results in both hair health and styling, reducing hair breakage by over 50%* and increasing shine by 20%**.
Dr Aline Jahns said, “ghd have developed intelligent tri-zone® technology that uses three sensors in each plate, ensuring the optimum temperature for styling hair is consistently maintained across the entire plate. ghd platinum® is also proven to be kinder to your hair colour. Being in the industry these new developments make me very excited.”
ghd Education Manager of Asia Robert Resnick explaining the functions of the ghd platinum® to media
International Session Hairstylist Marco Chan took to the stage to display just how effective the ghd platinum® styler is, he said “The ghd platinum® allows you to style at the optimum temperature, creating results with the least amount of effort. The wishbone hinge also ensures that the plates perfectly are aligned; ensuring the hair will stay perfectly positioned throughout styling. This styler has definitely made my job easier!”
Marco Chan, Dr. Aline, Robert Resnick, Education Manager of ghd Asia, Ross Leibbrandt, Managing Director of ghd Asia, Sharon Koo, Marketing Manager of ghd, Lisa Cheng and Daiva V
In addition to the innovative design and performance, ghd platinum® also has all of the key features that ghd fans love:
– A heat-resistant plate guard to protect surfaces after styling
– Sleep mode for complete peace of mind. ghd platinum® switches off after 30 minutes unused
– Beautiful ergonomic design that makes ghd platinum® easy to use
– Ability to create gorgeous curls and waves as well as ghd’s signature straight look