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Isabella Wren Disrupts the Fashion Industry With New Online Shopping Platform

November 11, 2017 Lifestyle No Comments Email Email

Isabella Wren, a Hong Kong based fashion brand that designs perfectly fitted, stylish clothing, is transforming the way that women shop for work wear. Combining their signature clothing range with state-of-the-art technology, Isabella Wren’s new e-commerce platform,, makes finding unique and beautifully tailored clothing easily accessible – all customers do is select a style, customise it, and order the tailored garment straight to their doorsteps in just two weeks.

Tech-savvy Sarah Chessis, founder and managing director of Isabella Wren, created this unique brand to provide 24/7 style for professional women of all shapes and sizes. Each outfit can take shoppers from the boardroom straight to the cocktail bar.

With just a few clicks of a button, customers visiting the online shop simply select their clothing from the “Shop” section, proceed to the checkout, then enter their measurements or log-in before purchasing. The game-changing technology computes the right fit with incredible accuracy, creating an individual pattern from the simple measurements entered. 3D technology also allows users to customise the neckline, length, sleeves, and trims on any design. Once ordered, each garment is hand sewn by an in-house Isabella Wren artisan from start to finish.

A sustainable production process of the clothing is a top priority. “We only cut what we sew and we are constantly looking for ways to reduce and eliminate waste,” explains Sarah. “We control our supply chain as all of our products are made in-house by our sewers at our own workshops.”

Each garment is designed with the highest quality of fabrics – wools, silks and elegant crepes – straight from the suppliers of Chanel, Max Mara and other major European fashion houses. The results are immaculately soft, wrinkle-resistant designs of a quality that ensures today’s professional women are in clothes to empower and look and feel their best.

“Isabella Wren is the fashion solution every working woman has been wishing for – perfectly fitted custom fit fashion with the highest quality fabrics, all wrinkle-resistant to ensure that you are ready for any appointment” said Sarah.

Isabella Wren offers a personalised experience for all customers. Those who would like to visit Isabella Wren in Hong Kong can get a style consultation by Sarah herself, and be measured by a world-class digital 3D fashion scanner that captures a person’s body measurements in less than 10 seconds.

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