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italktravel quick to bounce the sponsorship ball

May 28, 2014 Corporate No Comments Email Email

Just two months old, italktravel’s three pioneering agencies in Newcastle have been quick to take up local sponsorship funding provided by italktravel parent Independent Travel Group.

italktravel Newcastle footyThe agencies are supporting the local community with sponsorship of boys and girls AFL teams as well as a representative RAAF AFL team.

Sponsorships are funded by ITG and are designed to align with the exclusive territories taken up by franchisees.

Franchisee Mark van Huisstede said the sponsorship would give the new brand a presence within local junior sport, the local forces and the wider community. “Already it’s been a lot of fun and generated an amazing amount of comment,” he said.

The italktravel logo is on players’ jumpers and in club promotional material and communication

ITG CEO, Tom Manwaring welcomed the sponsorships, which are the first for italktravel.

“We are very pleased to see local action in our brand build within the exclusive territory ownership of our italktravel franchisees,” he said. “They have kicked a goal here with the AFL girls/boys and Australian Air Force!”

While the sponsorship of both the AFL Youth Girls Hunter Region and AFL Newcastle City Junior Boys teams is for two years, the sponsorship of the Air Force Football Club of Royal Australian Air Force is for three years.

As well as competing in the United States later this year, the Air Force club plays against The Army in a curtain raiser at next year’s massive Anzac Day 100th anniversary celebrations at the MCG (Melbourne Cricket Ground), the home of the AFL game.

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