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ITB Berlin Vital Link to Long Haul Markets for Pacific

March 7, 2016 Trade Events No Comments Email Email

The South Pacific Tourism Organisation (SPTO) is preparing to participate at the 50th ITB (Internationale Tourismus-Börse Berlin) Berlin, Germany from 9th to 13th March.

ITB Berlin provides an important foothold into the growing European travel market as Pacific countries aim to increase visitor arrivals from European.

The Cook Islands Tourism Corporation, New Caledonia Tourism, Samoa Tourism Authority and the Solomon Island Visitors Bureau will join SPTO at the 5-day event. Three private sector participants from New Caledonia, Air Caledonie International, GLP Hotel and Arc En Ciel Voyages will also feature as part of the Pacific delegation.

SPTO Chief Executive Ilisoni Vuidreketi said the European market is highly diverse and is one of the key consistent markets in the world today and is an important alternative visitor market for the Pacific besides the traditional markets of Australia and New Zealand.

“ITB Berlin provides a great opportunity for our Pacific members to market and promote their products, as this consumer and trade travel expo is the biggest of its kind in Europe.”

“In the third quarter of 2015, 33,697 tourists travelled to our region from Europe, showing an increase of 7.4% compared to the same period in 2014. These figures are encouraging as it demonstrates a consistent growth from the European market.”

“The SPTO and our member National Tourism Offices (NTOs) work hard to seek these types of growth opportunities through events like the ITB and the SPTO is pleased to be able to support a small but strong delegation to this year’s event.”

The SPTO will also promote the South Pacific Travel Trade specialist programme, its niche market reports and plans to engage travel agents with its online Pacific Cruise Microsite, which features the Pacific Cruise Manual as well as the Pacific’s own tourism event, the South Pacific Tourism Exchange which will be held at the Gold Coast in May.

ITB Berlin is a five- day event open both trade and consumers’ expo that brings together thousands of experts mainly from the travel and tourism industry to negotiate contracts, further develop existing relationships and set strategies for the future.

The South Pacific booth is located at Hall 5.2a/104.

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