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ITB China 2018 Online Registration now open

August 10, 2017 Trade Events No Comments Email Email

ITB China online registration has now opened to give exhibitors who book early a 10 per cent discount on stand fees if they register by 31 August 2017. The trade show which positions itself as the Marketplace for China’s Travel Industry takes place from 16 to 18 May 2018 in Shanghai at the Shanghai World Expo Exhibition and Conference Center in partnership with TravelDaily. Exhibitor registrations are way above the level of the same time last year. “Fuelled by the overwhelming success of the premiere event, we are experiencing a very high demand for the second edition of ITB China. Exhibitors targeting the Chinese travel market are literally securing their participation at ITB China 2018 by booking their stands early. Although we have significantly increased the overall scale of the event, we are already seeing that the exhibition space will become scarce again,” says David Axiotis, General Manager ITB China.

Vivian Qin, Vice President, Mengtu Travel Technology Co. says the scale of the show was magnificent: “ITB China is setting up the stage to help the Chinese companies to expand overseas.”

“The quality of the attendees is perfect. The people are professional and coming from the different sectors of the travel industry”, tells Donna Dai, Tencent Performance Advertising Group Industry Director, Tencent.

The inaugural ITB China 2017 sold out months prior to its opening premiere with some 600 exhibitors from 70 countries presenting themselves to 10,000 attendees. The exhibition was flanked by a packed conference program with 70 speakers informing about the latest developments in China and a multitude of networking sessions and events.

Online registration can be done at

ITB China 2017 onsite survey report: Exhibitors and Visitors

In an onsite survey, conducted during the event, 94 per cent of the exhibitors stated that they would recommend participation to other colleagues and over 90 per cent declared that they intend to participate at ITB China 2018. This corresponds with 94 per cent of exhibitors declaring that the objectives of participation such as image building, strengthening of customer relationship, attraction of new customers, supplier search and conclusion of contracts were perfectly achieved.

The onsite survey showed that ITB China has successfully established itself as the leading marketplace for the Chinese travel industry. With more than 90 per cent of its visitors coming from China and Asia, the event sets a clear focus. Almost 60 per cent of all ITB China attendees, and therefore the largest portion of the event’s attendees, visited with the clear intention to procure products during the exhibition. Nearly 94 per cent of visitors estimate their business success as “very good” or “good”. Almost 97 per cent of the visitors would recommend a visit to ITB China to their professional colleagues or business partners and 96 per cent of visitors are sure to attend ITB China in Shanghai 2018.

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