Carlson Rezidor Group, one of the world’s largest and most dynamic hotel groups, will exhibit at IT&CMA 2016 for the first time this September in Bangkok, Thailand. The hotel group will be showcasing some of the newest properties in the region to provide buyers with more options and destinations for their MICE needs.
Cathy O’Connor, Senior Director, Global Sales MICE, Asia Pacific, Carlson Rezidor Hotel Group, on their decision to be a part of IT&CMA this year, “Events like IT&CMA provide a multi-faceted platform for like-minded regional and international buyers to do business and source. The size of the event enables us to heighten our brand awareness and provides an opportunity for constructive thought leadership on industry trends and for us to fine-tune our strategies.”
With 107 operating hotels under their belt and another 88 under development in Asia-Pacific alone, Carlson Rezidor’s approach is motivated by two main areas: Individualised Hotel Operations and Innovative Business Models. These have propelled the organisation to produce greater hotel margins and grow their hotel portfolio exponentially.
Carlson Rezidor’s history of corporate social responsibility initiatives have strengthened their focus on accelerating profitability and sustainable growth, which has been one of their goals and objectives for the Asia-Pacific region. Their value propositions have also allowed them to stand out from the rest of the hotel properties around the world by catering not just to leisure travelers, but by also paying it forward to corporates.
“Club Carlson for Planners is our rewards programme that incentivises MICE and meetings planners with Gold Points® which they can then translate to free award nights, airline miles, gift cards redemption and more when they book a meeting event at any of our hotels globally.”
Carlson Rezidor’s Club CarlsonSM was named one of the “Top Three Hotel Rewards Programs” from 2015 to 2016 by U.S. News and World Report and members can experience exceptional benefits from across their over 1,000 hotels worldwide.
Buyers and delegates to IT&CMA 2016 will have the opportunity to engage and meet with representatives from Carlson Rezidor’s Global Sales Office and hotel representatives from China and Germany at their exhibition booth. With more properties recently opened and opening soon, buyers will be able to explore new options for their meetings and events. Offers and promotions will also be available specially at IT&CMA 2016 should delegates wish to be a part of the Club Carlson for Planners programme and enjoy redemption benefits.
IT&CMA 2016 will be held from 27 – 29 September 2016 at the Bangkok Convention Centre at CentralWorld. It is co-located with the CTW Asia-Pacific – The Leading Corporate Travel Management Conference for the Asia-Pacific.