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IT&CM China 2014 Delegates First To Experience Special Events Venue – The River Mall

April 17, 2014 Exhibitions No Comments Email Email

IT&CM China 2014 delegates experienced this evening’s official Opening Ceremony and Welcome Dinner for the first time at a special venue – The River Mall, sited within the Shanghai Expo arena.

Touted as Shanghai’s spanking new property, the River Mall has been primed to host a mammoth variety of events in the months and years to come. The evening’s unique entertainment line-up featured the spectacular Yang Drum Dance Clan – a traditional high tempo performance favoured for its auspicious symbolism that invokes high spirits and morale. Other highlights include a mesmerising sand art display portraying the story of IT&CM China and performances by international artistes.

Li Yu Lin, General Manager of Shanghai Expo and Bailian Commercial Co., Ltd said, “Hosting the IT&CM China official Opening Ceremony serves as an exciting soft launch of The River Mall, which officially opens only next week on 23 April. We are truly fortunate to have such a fantastic opportunity to create awareness among the MICE industry players on a global as well as nationwide scale. Through this evening’s showcase of the venue, we anticipate and look forward to future cooperation with this evening’s delegates. I believe IT&CM China has been the ideal platform for us to make our debut in this arena.”

On the motivation behind the choice of a special venue, co-organiser of the evening’s Opening Ceremony, MP International Singapore’s Executive Director, Jason Ng said “As an industry trendsetter, we wanted to inspire our delegates to consider alternative venues for their meetings and events. The River Mall, being a brand new venue, enabled us to transform the grounds to achieve a refreshing Opening Ceremony format that also promotes the Shanghai Expo cityscape and Chinese culture.”

Other highlights of the first day of IT&CM China included the “Association Professionals Competencies Briefing” by Australasian Society of Association Executives (AuSAE) and Canadian Society of Association Executives (CSAE)for Association Executives that saw some 20 Chinese participants gain best association management practices.

Media activities also kicked off with the Media Appreciation Coffee Break and the Official Press Conference, while pre-event city tours of Shanghai continued. This media appreciation event recognises the successful implementation of IT&CM China new media affiliate programme which saw our media partners successfully recommending more than 50 new buyers from their markets who have been accepted into IT&CM China’s hosting programme. The Event Magazine Africa’s Publishing Editor, Lance Gibbons said “Inviting my clients to be a part of IT&CM China’s buyer hosting programme gave me the opportunity to expose them to broader source markets and new, unexplored destinations of interest.”. Over 12,000 on-site business appointments and more than 70 business, education and networking sessions will take place over the next two days, with the 2nd the Association Day programme helming tomorrow’s focus for Association buyers.

For more information on IT&CM China, visit www.itcmchina.com

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