It’s a Hatrick for Atura Hotels – Victorian Expansion Celebrated With Official Launch of Atura Dandenong
On the border of Melbourne’s Dandenong and Casey Cardinia suburbs lies the latest instalment of the Atura Hotels brand – Atura Dandenong.
Formerly known as Chifley Doveton, the hotel has been refurbished and re-imagined to fit with Atura’s signature urban, industrial style.
The third instalment in the Atura Hotel story, the 128-room Dandenong Hotel follows the opening of multi-award-winning Atura Blacktown in late 2013 and the opening of Atura Albury in early 2015.
Owned and operated by Amalgamated Holdings Limited (AHL), which also owns and manages QT Hotels & Resorts, Art Series Hotels and Rydges Hotels, the hip, high-energy Atura Hotels has been designed to appeal to young, savvy business and leisure travellers seeking fresh, experiential accommodation at affordable prices.
The area surrounding Atura Dandenong is home to some of Victoria’s fastest-growing business park precincts which are creating a growing need for new, innovative accommodation and conferencing options.
“With a focus on innovated design packed with value and personality, Atura Hotels offers the design-savvy traveler a break from the everyday with a completely fresh take on mid-market travel” said David Seargeant, Managing Director of AHL. “TheAtura Dandenong launch, the first outside New South Wales, is testament to the success and appeal of Atura and of our dynamic flagship property Atura Blacktown.
“This is the right time and destination for us to introduce Atura Hotels to Victoria.” Said Mr Seargeant.
With a philosophy to deliver a fresh, design-inspired approach to the mid-market accommodation offering, Atura Hotels delivers guests an affordable design driven experience packed with unexpected surprises and the latest in technology.
The building itself was designed by Peter Israel who was the architect on Atura Blacktown and the renovation project of the public spaces was led by renowned QT Hotels & Resorts and Atura Hotels interior designer Nic Graham. Industrial styling sets the backdrop to bespoke furniture and design-led finishes with an urban, industrial and art-inspired edge.
Atura’s Roadhouse Bar and Grill, a little ‘Grab and Go’ section with all the treats plus a business centre with complimentary printer and Apple® hardware are popular additions to the hotel offering. Guest minibars will be stocked with funky, fun and functional provisions and rooms all boast a coffee pod machines with free pods and bathroom amenities by leading New York skincare providerMalin + Goetz. Visitors to the hotel will enjoy genuine service and the connection with local communities that Atura is becoming known for – particularly the local art galleries and Atura Dandenong’s partnership with the acclaimed Drum Theatre.
Unique to the Atura Dandenong property is the onsite Brownstone Micro Brewery which boasts a great range of craft beers and Atura’s first boutique brew which was hand-crafted by renowned brewer ‘XXX’.
“We’re excited about the launch of Atura Dandenong and believe the it’s dynamic, urban style will be a great addition to the local accommodation, entertainment and dining offering,” said Geoff York, Director of Development and Operations, Atura Hotels. “We are looking forward to supporting the local community and growing the property’s appeal through local conferencing, wedding and special events and as an accommodation destination for the locals and traveler alike.”
“From a local perspective we are particularly excited about our onsite micro-brewery which is now known as The Brownstone Microbrewery,” said Geoff. “We have some great plans in place to see this become one of the region’s most popular casual, relaxed dining and ‘night-out’ destinations, not to mention the launch of Atura’s own brand of boutique, hand-crafted beers.”