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It’s Live! In Queensland – Queensland Destined To Lead Australia In Bumper New Events Calendar To Grow Tourism

October 29, 2014 Global Travel Media TV No Comments Email Email

EGT mediaTVQueensland Tourism and Event Minister Jann Stuckey [left] this week revealed that a world-class line up of events will feature as part of a new Queensland calendar under the marketing banner – “It’s Live! In Queensland”.

unnamed (13) Minister Stuckey said the It’s Live! Calendar features 126 events, which are expected to generate a $380 million dollar economic boost for Queensland, adding, “This Government has worked hard to put together a sensational offering of sporting, arts, cultural and lifestyle events throughout the state from November 2014 through to October 2015”.  “Families can now see it all in one place in this vibrant and exciting promotion.”

According to Ms Stuckey, It’s Live! is a $3.8 million investment, the biggest events marketing campaign of its kind undertaken in Queensland and that events play a vital role in attracting visitors and supporting the state’s $23 billion tourism industry and she also said, “Events featured on the new Queensland calendar are estimated to generate $380 million in spending to Queensland and more than 1.7 million visitor nights.”

unnamed (14)Tourism and Events Queensland CEO Leanne Coddington [right] said It’s Live! brought together vibrant events staged in spectacular Queensland destinations and “Events bring destinations to life and It’s Live! will play a significant role in attracting visitors to Queensland.”

She added, “It’s Live! signals the next phase in TEQ’s strategy to deliver the world’s best destination-focussed events calendar that is a major commercial asset for Queensland and contributes to the industry’s target of growing visitor expenditure to 2020”, and “We have a bold vision to increase the value of the calendar within the next decade.”

Ms Coddington also said the new events calendar profiled a selection of major and regional events across Queensland’s 13 diverse tourism destinations, with It’s Live! building on Queensland’s core brand promise, ‘where Australia feels most alive’ and will showcase Queensland’s events calendar to Australians from this weekend across outdoor, TV, cinema, print, digital and social media activity.

In the meantime if you could not be at the launch or perhaps you were there and want re-live it, all you have to do is click on the video box below:

 

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