Travel technology company iZento is pleased to announce ClientBase-iZento Connector 1.4 – a new release of its celebrated Vacation API + ClientBase Connector that utilizes Res Card data entered by an agent then applies iZento’s TripOptimizer™ technology to create a fully customized, interactive travel itinerary and upsell marketing tool in minutes.
In addition to the Connector technology, iZento is also introducing a new ClientBase QC Service that gives agencies the ability to understand, then control, the quality of their Res Card data. The iZento ClientBase QC Service is the only solution on the market that empowers agencies to analyze errors or missing information within Res Cards to better manage their data and their agency – not only preventing problems or mishaps while the client is traveling but also delivering the best data for tailor-targeted future marketing.
Exclusive New Quality Control Service for ClientBase Res Card Creation = Better Client Data
With customized content standing-out as one of the hottest trend lines of the year and into 2016, iZento is offering a new service to make sure that agencies are able to attain the very best client and booking data possible. The ClientBase-iZento Connector is the only product that features quality control tools for ClientBase, prompting iZento to create a new ClientBase QC Service that gives agency owners the ability to understand how good their Res Card data really is and to understand how they can enhance it. The additional quality control functions were developed with input from agents, agencies, consortia, and host agencies.
Utilizing the QC Service, the agency administrator gets to see behind the scenes what kind of Res Card data the agency is truly attaining. Further, they have the ability to analyze errors and understand if there are common omissions of information. The QC System is the only solution available that finds “logic errors” in data input into the ClientBase Res Card such as out of order events like car pick-up and drop-offs. It finds the missing data points and reports it. Once the agency understands the shortcomings, it is easy to adjust those and get back control of their data as well as of their agency. In fact, many agency clients even utilize the quality control tools to train new agents on best practices for using ClientBase.
“Most agency owners think that their data from Res Cards is very good. Unfortunately that is generally not the case,” saidDr. Robert Joselyn (Dr. Bob), President & CEO The Joselyn Consulting Group and TAMS (Travel Agency Management Solutions). “From what we have seen only about 20% of the potential data is complete, leaving a great deal of room for negative client experiences due to incorrect or incomplete data input within a booking. Beyond that, bad data equals missed future target marketing and client relationship opportunities. One of the features I like about iZento’s product is that it shows agents what data is missing or incorrect. I see it as Quality Control insurance for the client, the agent and the agency.”
If at a later time, an agency wishes to upgrade the iZento ClientBase QC Service to the company’s ClientBase Connector, they additionally gain access to exclusive Res Card error correction tools that highlight any missing data, ensuring that the reservation is correct and the traveler experience is enhanced. Further, unlike other travel collaboration tools, the iZento ClientBase QC Service helps agencies improve client data directly within the Res Card so that it can be utilized to update the booking with add-on sales as well as for future marketing – yet another benefit that no other service offers.
“Agency owners are particularly enthusiastic about the QC Service functionality that helps agencies take a snapshot of what their frontline agents are doing well and where they need to improve in ClientBase allowing the management to surgically address and gain better control over their data! With the Connector QC functionality added to their daily routine agents gain access to alerts that point them directly to where data may need adjusting within a Res Card. This process makes it quick and easy for them to correct the data, assuring they put their best foot forward, providing clients with the most accurate vacation information possible. They definitely like knowing we have their back 24/7/365!” said Tom Milgate, National Sales Director, iZento.
“I always wished that we could get better data from our Res Cards but I never knew how to make that happen. With iZento’s new offerings we get to see exactly where errors are or what info is habitually not being input so we can help agents easily adjust those – and even train new agents faster – so we can assure that we get the best data for each booking. iZento has automated this process for me!” said Jani Miller, CTC, President & CEO, Central Travel.
1.4 – Enhancements Take Personalized Content to Next Level & Boost Earnings
Beyond the QC Service, ClientBase-iZento Connector 1.4 release features new tools for agencies and agents including added personalization options, comprehensive escorted tour itinerary functionality, enhanced daily activities, hotel maps, new branding options and enhanced QC assistance. The new release includes enhancements to its exclusive quality control technology which alerts agent to errors or missing information on a Res Card and questions possible travel timing issues.
In addition to air, car, hotel, transportation and cruise, the new release includes comprehensive management for FITs and Escorted Tours, supporting the creation of a complete tour itinerary and all tour reservation elements via a new Tours & Excursions Reservations page. For added customization, agents can add a personal message to their client, select or hide expanded City Guide segments & City Maps, and they can opt to hide journal sections, agency ads, page numbers, and more. Further, clients are encouraged to share their customized trip link with a prominently positioned Post on Facebook button added to this version, catering to the increased trend of family members and groups of friends traveling together in higher quantities.
“Another big trend in travel is personalization and ClientBase-iZento Connector 1.4 enables travel pros to take personalization to a whole new level,” said Judy Roberts, President, iZento. “An agent inputs a reservation into ClientBase and the iZento Connector API uses that info to create a comprehensive itinerary – but beyond that, the opportunities to build client loyalty while increasing agency earnings on each booking using the personalization tools we have developed are substantial with recommended tours and activities, agency generated advertisements, and personal messages. We have seen agents double, triple, and even quadruple their earnings on individual bookings with content tailored to each client. Travelers also love the ability to share their trip link via email or Facebook, which often inspires friends and family to book as well, effectively growing the booking boosting revenues and making the agent stand-out for their insightful knowledge and recommendations.”
Full Suite of Offerings – Tools to Increase ROI
Additionally, the enhancements now offered in the new release of ClientBase-iZento Connector 1.4, agencies and agents enjoy the full suite of benefits provided by the API, including: automatic creation of a comprehensive travel itinerary from the data an agent includes on the ClientBase Res Card for a booking including: air, hotel, car rental, rail, cruises, tours, transfers, and insurance; agency branding; Recommended Tours section for upselling and increasing revenue; easy to upload agency-generated ads within itineraries for added ROI; mobile viewing capability of itineraries; automatic updating via a persistent link whenever the Res Card is updated; share capabilities via email and social media; and more!