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JA Resorts & Hotels Joins Global Hotel Alliance

March 7, 2018 Hotel News No Comments Email Email

Global Hotel Alliance (“GHA”), the world’s largest alliance of independent hotel brands and operator of the award-winning, multi-brand loyalty programme, DISCOVERY, today announced that JA Resorts & Hotels has joined its portfolio of independent hotel brands, adding a collection of seven hotels and luxury resorts to GHA’s network of more than 35 independent brands and over 500 hotels.

Established as Dutco Hotels in 1981, JA Resorts & Hotels became an international hospitality brand in 2012. In addition to a unique collection of hotels in the United Arab Emirates, today the group manages the award-winning Maldives resort JA Manafaru and JA Enchanted Island Resort, a Seychelles luxury resort in the Sainte Anne National Marine Park. The portfolio also includes restaurants, event catering, gourmet dining cruises, a marina, golf course and other sporting facilities.

Chris Hartley, GHA’s CEO, is thrilled to welcome yet another unique brand to the alliance: “GHA and JA Resorts & Hotels both call Dubai home, so the GHA team have all got personal experience of the groups fabulous hotels and resorts, whether it’s for a night out on JBR at the heart of Dubai’s vibrant beach-front scene, or a weekend at the incredible JA Hatta Fort Hotel in the Hajar mountains just outside the city. They have a great reputation and a long history in this region, and bring more local flavour to GHA’s eclectic collection of truly independent brands; and thus more great choices for our 11-million DISCOVERY programme members.”

Anthony Ross, CEO, JA Resorts & Hotels added: “Creating memories for our guests is one of our brand’s core values, which fits perfectly with the DISCOVERY loyalty programme and its Local Experience awards, distinctive activities that capture an authentic taste of each destination. We are delighted to become part of this worldwide alliance and benefit from its huge global reach and advanced technology, helping us reach more customers in new markets.”

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