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Jack Wei, General Manager of Informa Exhibitions shares his insight on ITE HCMC 2017 and the future of the event for 2018.

September 4, 2017 Trade Events No Comments Email Email

What is new for ITE HCMC this year and what can we expect to be different for 2017?

This year, Andhra Pradesh joins us for the first time, together with Kyushu Tourism Promotion Organisation (KTPO), Medical Excellence Japan, and Wuhan Tourism Development & Investment Group Swan International Travel Service, China. We are glad to welcome them on board.

We continue to see strong participation of international promotion agencies from Indian Tourism, Japan National Tourism Organisation (JNTO), Korea Tourism Organization (KTO), Ministry of Information, Culture and Tourism, Lao PDR, Ministry of Tourism of Cambodia, Penang Global Tourism (PGT), Taiwan Tourism, Tokyo Convention & Visitors Bureau (TCVB), Tourism Authority of Thailand, Tourism Promotion Organisation for Asia Pacific Cities (TPO), Turkish Embassy Tourism and Information Office to Union of Myanmar Travel Association (UMTA).

With the development of tourism sector in line with Vietnam’s economic plan, ITE HCMC is proud to see an increased number of local cities and provinces participating across the country. Joining us this year are An Giang, Ben Tre, Binh Dinh, Binh Duong, Binh Thuan, Ca Mau, Can Tho, Dak Lak, Da Nang, Dong Thap, Gia Lai, Ha Noi, Hai Phong, Hau Giang, Ho Chi Minh City, Khanh Hoa, Kien Giang, Kon Tum, Lam Dong, Long An, Nghe An, Ninh Binh, Quang Binh, Quang Nam, Quang Ninh, Soc Trang, Thanh Hoa, Thua Thien – Hue, Tien Giang, Tra Vinh, Vinh Long, Vung Tau, and more.

In our effort to recognise the outstanding exhibiting partners and participants for their exemplary, long term support and contributions, it is ITE’s greatest honour to introduce the new ITE Awards for ‘ITE Best Booth Design,’ ‘ITE Exhibitor Recognition,’ and ‘ITE Partner Recognition.’

Our hosted buyers and media can expect seminars led by international and local tourism experts, customised specifically for them. The engaging topics this year will be – how to attract Chinese and Malaysian tourists, and the key insights on Developing MICE Tourism in Ho Chi Minh city.

What are the main achievements of the event this year?

Our 13th event marks not only a new milestone in the exhibition’s reach as mentioned before, including the impact on promoting tourism in Ho Chi Minh City and Vietnam as a country, it is also a testament to the work we are doing as a global community. ITE HCMC continues to be the premier annual travel exhibition and with each event, we see more attendees than ever before. ITE HCMC 2017 is no exception to that.

Running for the 13th time, we have attracted more exhibiting companies and brands, while organising more than 3,200 pre-scheduled business meetings for our buyers and sellers. We are responsible in creating more and more business values for the industry. We present vast opportunities, not only for inbound but outbound businesses. And we are excited to explore more opportunities for the further boost of our tourism and to its full potential for Vietnam and Mekong sub-region.

We are honoured to see how much tourism has grown. In August 2017, Vietnam has welcomed more than 1 million international visitors – that is an increase of 35.1% comparing to the previous year.

What can international buyers, exhibitors, trade professionals and media partners expect at ITE HCMC 2018?

International buyers and sellers can expect more networking opportunities including customised business matching services, speed-dating sessions and pre-scheduled business meetings. We expect to see an increase for the number of buyers and sellers from the major travel markets as well.

The hosted media will attend exclusive travel tours and networking events, featuring the most engaging Vietnamese characters and the best of Ho Chi Minh City’s cuisines, cultural and indigenous experiences.

What do you aim at achieving or anticipate for next year?

We aim at bringing in more local tourism products which highlight the heritage, cultural experience, culinary, culture, sports, education, medical expertise, and wellness and spa for the destinations in the country.

ITE HCMC will continue to focus on promoting tourism, not only for Ho Chi Minh City but also other cities and provinces supported by the rapid growth of Vietnam’s travel market.

The strength and potential of Vietnam and the Mekong region as travel market is not exclusive to just outbound tourism, we are one of the world’s fastest growing destinations.

We aim to attract more buyers and sellers to drive tourism even further for Vietnam and Mekong sub-region. There will also be buyers and sellers from major markets following the rapid growth of global tourism.

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