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Japanese TV and music star hits the road to promote WA

September 11, 2019 Destination Global No Comments Email Email

Japanese television star and musician Takeshi Tsuruno has embarked on an iconic road trip from Perth to Monkey Mia for a Japanese travel show to be broadcast on BS Fuji TV.

The two-hour program, called Tsuruno Tabi, follows Mr Tsuruno and his friends Rui Tsubota and Shinya Ueda as they explore Western Australia’s beautiful Coral Coast region.

The group will travel through Perth before hitting the road to Monkey Mia. Along the way they will stop and explore a range of destinations including Lancelin, Cervantes, the Pinnacles, Geraldton, Mingenew, Mullewa, Kalbarri, Coalseam Conservation Park, Shark Bay, Hamelin Pool and Shell Beach.

The show will highlight experiences that are attractive to Japanese travellers including interacting with wildlife and nature, viewing wildflowers and indulging in fresh local seafood.

The WA episode of Tsuruno Tabi marks the first time the show has been filmed outside of Japan and is part of the promotion by Tourism WA, Tourism Australia and All Nippon Airways (ANA) of the new direct flights between Tokyo and Perth.

The flights, which launched on September 1, 2019, are expected to bring an additional 76,000 visitors to WA over the next three years and inject $175.5 million to the State’s economy.

The program is expected to go to air before the end of the year on BS Fuji, which is a free-to-air satellite TV network available to around 40 million households in Japan.

The flights have also been promoted in Japan through a campaign featuring another popular singer and actor, ‘Nissy’. The campaign features the Pinnacles, Kings Park, Rottnest Island, Fremantle and the Swan Valley and is currently running on ANA’s website and social media channels as well as train stations around Tokyo.

Tourism WA has also worked with key distribution partners in Japan to develop a new range of WA travel packages which include the ANA flights. Trade familiarisations and travel agent training will also raise awareness of the direct service and WA as a desirable holiday destination.

Comments attributed to Tourism Minister Paul Papalia:

“The daily direct ANA flights between Tokyo and Perth will open up the Japanese market like never before.

“We are working hard to promote Western Australia to Japanese people to encourage them to come to WA for a holiday and this TV program forms an important part of that marketing approach.

“Japanese visitors rate modern facilities and nature high on their travel wish lists and these new flights will make Perth’s new modern accommodation and dining options, our stunning regions and unique flora and fauna, much more accessible for them.”

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