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Japan’s top medical cosmetics brand Dr.Ci:Labo unveils first concept store in Hong Kong Celebrity bride-to-be Ava Liu experiences Japanese medical cosmetic technology, destined to look her best on her big day

March 31, 2018 Health and Wellness No Comments Email Email

Honouring its mission to enable women’s achievement of eternally beautiful skin, Dr.Ci:Labo has unveiled its first Hong Kong concept store, in Tuen Mun New Town Plaza, as the first quarter of 2018 kicked off. With a white and silver colour scheme highlighting the brand’s unsurpassable background in medical science, the concept store also features a touch of Zen, extending throughout the semi-open counters, to enable the provision of ‘omotenashi’, literally ‘personalized and attentive hospitality’ in Japanese. Simultaneously launched at the grand opening was Dr.Ci:Labo’s ultimate skin brightener: Super White 377VC, formulated with cutting-edge technology and medical science acumen to bestow upon all women a dazzling radiance.

“Dr.Ci:Labo was founded by Dr. Shirono in Japan back in 1995. Despite having helped tens of thousands of his patients address their skin concerns, he was frustrated by a clear gap in the skincare industry: no product on the market aided the skin’s innate ability to heal and maintain a beautiful, youthful appearance. That was the beginning of the Dr.Ci:Labo Story,” said Mika Bailey, Commercial Director of Dr.CiLabo Asia Pacific, at the grand opening. “Combining scientific research and innovations, our products have been designed with the goal of enabling women’s achievement of eternally beautiful skin. We are honoured to celebrate the official opening of our first Hong Kong concept store today. In addition to the white and silver colour scheme that delineates a Japanese elegance, semi-open counters have also been put in place to make it easier for our consultants to offer skincare consultation, as well as product recommendations and advice, based on our customers’ respective skin types. All this is done to ensure women in Hong Kong skin quality enhancement, while eliciting their skin’s innate ability to maintain a beautiful, youthful appearance.”

“The beauty and skincare market in Hong Kong is one of the most competitive in the region, with global major leaders setting up stores in the city, not to mention the significant presence of online cosmetic stores,” added Xiqiao Nakano, Commercial Director of Consumer Hong Kong, Johnson & Johnson (Hong Kong) Limited. “It is little wonder that Hong Kong consumers are extremely sophisticated and acutely aware of the latest beauty trends and skincare technology. To distinguish ourselves, we must be in tune with consumers’ needs to deliver products and services that answer market needs. During my periodic stay in Japan, I was immensely impressed by the Japanese ‘omotenashi’ service spirit, which, incidentally, will be incorporated in the personalized customer service at Dr.Ci:Labo’s new concept store to offer bespoke skincare recommendations, to ensure the achievement of continuous skin enhancement. All this is made possible because the beauty consultants will offer advice and product recommendations based on the customers’ skin type, as well as facial concerns that they are faced with.”

In celebration of the opening of its first-ever Hong Kong concept store, the brand has especially sought out Ava Liu, celebrity bride-to-be in just four days’ time, to attend the event. When asked about her wedding preparation, Liu was unequivocal about the stress that belies that evident bliss on her face: “The combination of wedding preparation and new initiatives on the work front mean stressful times. Further complicated with sleep deficiency, my skin has been suffering from dryness and dullness, which quite frankly troubles me, because I believe every bride would want to look her very best on her big day! Dr.Ci:Labo’s invitation to visit their first Hong Kong concept store couldn’t have come at a better time. When I learnt of their resident beauty consultants, I naturally sought assistance. After thoroughly understanding my daily skincare regimen and lifestyle patterns, and meticulous examination of my skin, the beauty consultant recommended the brand’s ultimate skin brightener, Super White 377VC, formulated with WHITE377, highly penetrative Vitamin C, and platinum powder, to effectively block melanin production, therefore earning it the superlative reputation in the skin whitening field. Just two weeks after using the brightener, the dullness in my skin gave way to luminosity, with added translucence and suppleness. With four days to my wedding day, Super White 377VC is really my trusted ally to ensure the maintenance of translucent skin with the right amount of tightening.”

Japan’s Pioneering Whitening Factor: a Combination of Melanin Reduction and Enhanced Luminosity

A synergized formula of White-377, highly penetrative Vitamin C, and platinum powder, the Super White 377VC can effectively combat the formation of dark spots, and result in evidently whitened and translucent skin with precision and speed. The highly penetrative Vitamin C, in particular, produces continuous whitening and antioxidative effects, resulting in even more tightened and supple skin. Also incorporated in Dr.Ci:Labo’s Super White 377VC are Oligopeptide-34, Scutellaria Baicalensis Extract, Hydrocotyl Extract, Yellow Himalayan Raspberry Root Extract, Averrhoa Carambola Leaf Extract, which can effectively tackle dark spots, skin dullness, coarse pores and wrinkles, while sustaining skin whiteness and translucence.

Blighting many Hong Kong consumers are skin issues such as stubborn dark spots and skin dullness. Work stress, fast pace of life and air pollution aside, declined skin immunity as a result of ageing is also a cause of radiance loss and skin dullness. According to the latest online skin whitening survey, an upwards of 50% of consumers place the elimination of skin dullness as their priority, while 32.8% desire the reduction of dark spots. As an eminent dermatologist, Dr. Shirono, founder of Japan’s top skincare brand Dr.Ci:Labo, discovered that skin whitening is the most effective when tackled from the very depth of the skin. Harnessing the original technology of White 377, Dr.Ci:Labo’s Super White 377VC ensures speedy penetration and transmission of whitening factors to the very depth of the skin, while invigorating the skin’s inherent luminosity and combating dark spots with the five essential ingredients and AG3 anti-glycation agent.

Anti-glycation for the Pursuit of Anti-ageing Luminosity

In addition to a steadfast sunscreen regimen, the achievement of youthful, luminous skin also hinges on anti-ageing maintenance, especially for women over 25 years of age. Skin thinning and stratum corneum thickening as a result of ageing could lead to declined skin immunity, compound that with environmental stimulation and rapid ageing of the skin could be prompted. Super White 377VC’s added AG3 ingredients of Glycine Soja Germ Extract, Panthenol Rosa Hybrid Flower Extract, and Prunus Mume Fruit Extract are effective in improving skin dullness, ageing, and coarse pores as a result of glycation, facilitating dark spot reduction, increased whitening, continuous dazzling luminosity inside and out, as well as renewed suppleness, elasticity, and translucence.

Whitening value pack launched to celebrate the opening of Dr.Ci:Labo’s first-ever Hong Kong concept store

In celebration of its first Hong Kong concept store at Tuen Mun New Town Plaza, Dr.Ci:Labo has especially launched the HKD680-special set to ensure customers skin whitening treatment when summer is just around the corner. Included in the special set, worth HKD997, is one Super White 377VC (18g), one UV & White Moisture Milk SPF50+, one VC100 Essence Lotion (15ml), and one Aqua-Collagen-Gel Super Moisture EX (10g).

The Dr.Ci:Labo Story

In 1995, Dr. Shirono had already made a name for himself as a pioneering dermatologist in Tokyo, Japan. By 1999, despite having helped tens of thousands of his patients address their skin concerns, he was frustrated by a clear gap in the skincare industry: no product on the market aided the skin’s inherent ability to heal and maintain a beautiful, youthful appearance.

Thus began the Dr.Ci:Labo Story.

Inspired by the mission to unlock skin’s beauty potential, Dr. Shirono established the Dr.Ci:Labo brand alongside the formulation of the first innovative product:  Aqua-Collagen-Gel  This meticulously formulated moisturizing gel has helped women around the world address fundamental skin concerns by working with the skin’s natural ability to retain moisture and absorb essential nutrients. Since its original formulation more than 15 years ago, Aqua-Collagen-Gel  has continually evolved and now, in its fourth generation, is the ultimate in moisturization – restoring and maintaining skin’s texture, tone and radiance while delivering nourishing actives and beautifying ingredients to the skin.

The Dr.Ci:Labo story extends well beyond the iconic Aqua-Collagen-Gel, which is now available in four variations, to span a comprehensive range of high quality, dermatology-grade skincare products all developed and carefully curated in Japan. Each and every one of these products adheres to the brand’s philosophy of optimizing and enhancing the skin’s natural processes and ability to heal in order to unlock beauty potential from within.

Dr.Ci:Labo products have clearly filled the gap in the skincare industry Dr. Shirono identified so many years ago, as they have earned a cult following around the world and the recognition of being the number one best-selling medical cosmetics skincare brand in Japan1.

Through a balanced mix of dermatological science, technology and naturally-derived ingredients, Dr.Ci:Labo is constantly innovating and researching into the cutting edge of skincare, continually developing an evolving range of skincare products that work with the skin to unlock its beauty potential. This unique family of products represents Dr.Ci:Labo’s curatorial approach towards skincare, giving women the power to customize their regimen according to their individual, unique skincare needs.


Source: Japanese cosmetic and skincare market survey by YANO Research Institute in 2015.

Source: Whitening cosmetic product survey by FashionGuide in 2017.

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