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Jeju, the new MICE hotspot of Asia, signs-in with Indian trade

May 7, 2014 Destination Global, Headline News No Comments Email Email

egtmedia59One of Korea’s best leisure tourism products, beautiful visa-free island of Jeju is positioning itself as the next MICE hotspot in Asia.  Korea Tourism along with Jeju Tourism Organisation signed a Memorandum of Understanding MOU with a consortium of 10 Indian tour operators to promote incentive tours to the island.

Moon, Kyeong-Ho, Director, Marketing Business Dept., Jeju Tourism Organisation, said: “We want to make Jeju the next Hawai or Bali or Okinawa. Jeju is the only visa-free place in Korea. It’s becoming a free international city as an access hub of Asia by connecting continents. International Convention Centre at Jeju can accommodate 10,800 delegates for a conference.”

Jeju is an oval-shaped volcanic island with 1,950 meter Hallasan Mountain at the center. The entire island is like a volcanic museum with 368 oreum (small mountains) on the island) and over 160 lava tubes(caves) scattered across the island. Its uniqueness has made Jeju the only place to receive all three UNESCO designations for a natural site- Biosphere Reserve (2002), World Natural Heritage (2007) and Global Geopark (2010).

Naturally rich island is covered with lush subtropical forests, lava caves, sandy beaches and spectacular craters. It has fresh air, clean water and relaxed atmosphere with local island culture.Jeju signs MOU with Indian Agents

Kyeong-Ho said: “Incentive tours are possible even in caves.  Luxury yachting, wind surfing, trekking and paragliding are possible. There are 49 golf courses in Jeju, which is also a duty free shopping destination.”

MOU with Indian tour operators

Korea Tourism Organization, Jeju Tourism Organization, Cathay Pacific Airways Limited, Kim’s Travel signed a Memorandum of Understanding with Akbar Travels, Club Mahindra Travels, Cox & Kings, JTB Travels, Kesari Tours, Mercury Travels, Orbit Corporate & Leisure, Travel Blazers India, Thomas Cook and TUI India for promoting Incentive tours to Jeju.

In the absence of direct flights to Jeju, The NTO has also signed an MOU with Cathay Pacific to facilitate MICE and incentive groups from India to route via Hong Kong, another visa free destination for Indians.

Kyeong-Ho said: “Jeju Convention and Visitors Bureau (CVB) will support MICE and incentive groups as a one stop shop. We can create an itinerary or assist in making an itinerary.  We’ll organise a traditional welcome ceremony at the airport on arrival.”

Recently Jeju Tourism Organization and Jeju Convention Bureau have experienced a dramatic increase of MICE groups from China and Thailand. To keep the trend, the NTO is targeting Indian corporate for their MICE trips to Jeju Island.

Soon, Korea Tourism Organization plans to launch tour packages for visa-free Jeju.

Jeju received 10 million visitors in 2013. A 24,000 Chinese incentive group is scheduled to visit Jeju next month.  The island has 500 hotels and is connected by 57 direct international flights.

Written by : Anand & Madhura Katti

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