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Jennifer Cheng of Glam-it!™ Launches Beauty Innovation GlamPact™

July 15, 2013 Lifestyle No Comments Email Email

In the world of today’s on-the-go girls and urbanites, time and convenience mean everything. That’s why Glam-it!™ Founder & CEO Jennifer Cheng invented GlamPact™, the first all-in-one luxe makeup compact with skincare benefits, complete with a LED lighted mirror and vanity, that fits in the palm of your hand.

For use at-home or on-the-go, this portable, petite carryall makes makeup application convenient and renders rummaging through chaotic cosmetic bags a thing of the past.

GlamPact™ in black

GlamPact™ in black

The eco-chic GlamPact™ is made from recycled plastic and contains refillable, customizable makeup trays that allow consumers to create striking palettes personalized to match their skin tone. From quick touch-ups to a full makeup application, women can create and experiment with different looks, from romantic and sophisticated to natural or edgy. GlamPact™ does not require batteries for use, instead, simply charge up with a universal USB cord and enjoy a long-lasting, luminous beauty application.

“As a former actress and model, I lived and breathed beauty and fashion. When I decided to move to Asia to pursue my love for business, I brought this aspect into every part of my work and life. I received my MBA while working with startups on the side. Since then, I have built three successful e-commerce brands.  Running a million things at once, and always on-the-go, I understand women’s concerns with their appearances. Hence, I started the Glam-it!™ online boutique, which launched earlier this year, and am now proud to present my first beauty creation: GlamPact™. I believe that women should feel good inside and out, and that this is a key to empowerment – and simplifying their beauty routines will help them look and feel great,” says Jennifer.

GlamPact™ in pink

GlamPact™ in pink

This patent-pending cosmetic organizer contains Superfection™ CC pressed powder with SPF 30 PA+++, blush, bronzer, highlighter, eye shadows, lipsticks, makeup tools, and a mirror lined with LED lights that can be switched on or off. Created with the savvy beauty enthusiast in mind, GlamPact™ combines potent clinical ingredients and botanical extracts to improve skin’s overall appearance.

The ingredients in GlamPact™ makeup provide skincare benefits that help the immediate appearance of skin as well as its long term improvement.  Active ingredients Matrixyl and hyaluronic acid stimulate collagen production to smooth wrinkles and provide anti-aging benefits, while Licorice Extract’s brightening agents combined with antioxidant-rich moisturizers, such as Argan Oil and Mango Butter improve the skin’s texture and create an even and balanced complexion. Instaplump™ and MAXI-LIP™ provide lip-plumping effects by promoting blood circulation as well as collagen synthesis for a sexy, full pout. These effective, high performing formulas are available in the most flattering universal shades for both makeup and skincare benefits all in one. Here’s to looking gorgeous at a moment’s notice!

Glam-it!™ Founder & CEO, Jennifer Cheng with the pink GlamPact™

Glam-it!™ Founder & CEO, Jennifer Cheng with the pink GlamPact™

The GlamPact™ includes:

  • Light Up LED Vanity Mirror

o    Light Switch and USB cable port for charging

  • Anti-Aging and Moisturizing Superfection™ Pressed CC Powder, SPF 30 PA+++

o    Shade 21 (Light)

o    Shade 23 (Medium)

o    Double-sided Cosmetic Sponge

  • Anti-Aging Cheek Colors Trio

o    “Cheeky”(Blush)

o    “Shady”(Bronzer)

o    “Hi-Liter” (Highlighter)

  • Anti-Aging Eye Colors:

o    “Noir” (Black)

o    “Caramel-eyes” (Brown)

o    “Naked” (Nude)

  • Moisturizing and Plumping Lip Colors

o    “Eat Me” (Nude)

o    “Kiss Me Stupid” (Pink-Nude)

o    “Gloss Over” (Clear Plumping Topcoat)

  • Tool Drawer

o    Lip Brush

o    Cheek Fan Brush

o    Eyebrow Brush

o    Dual-sided Eyeshadow/Eyeliner Brush

o    USB cable

Retail Price: HKD $800

Available in Black or Light Pink on, Glam-it!™ flagship store (1/F, 9 Humphreys Ave, Tsim Sha Tsui, Hong Kong) from 17 July 2013, and at Harvey Nichols in Hong Kong from September 2013.

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