Flight Centre Travel Group’s in-house hotel management company BHMA has announced the appointment of highly experienced hotel management executive Jens O. Reichert to the new position of Chief Development Officer.
With an extensive background operating hotels across the Asia Pacific, the UAE, Africa and Europe, Jens will be responsible for leading a business development team with the ultimate goal of growing BHMA’s portfolio according to its global expansion plan.
Prior to joining BHMA, Jens was Vice President of Development – Asia Pacific for Movenpick Hotels & Resorts based in Bangkok where he grew the portfolio from one to 27 operating properties and signed in excess of 45 management agreements.
His experience includes appointments as Vice President Asset Management for IFA Hotel Investments based in Dubai, Managing Director with MINOR International based in Bangkok, General Manager positions with Four Seasons and Banyan Tree and as CEO of JKJ Spa & Wellness Limited in Hong Kong, to name a few.
Managing Director of BHMA, Kent Davidson, said the company would benefit strongly from Jens’ leadership.
“Jens has joined us at an exciting time as we progress our challenging growth objectives expanding our footprint in Thailand, Vietnam, Indonesia and beyond,’’ he said.
“His vast international experience and reputation as an experienced deal closer makes him very well equipped.”
BHMA CEO Peter Lucas said Jens was a natural fit for the company.
“Jens has an excellent track record of success in all aspects of international hotel operation and a proven ability to attract new business,’’ he said.
Jens said he was looking forward to assisting BHMA deliver on its growth aspirations.
“I am honoured to be joining a team with a shared vision of delivering unprecedented growth, success and winning culture,’’ he said.
BHMA is rapidly expanding its portfolio, with six hotels and more in the pipeline to open this year.
The company currently operates 23 hotels across three distinct brands in Thailand, Vietnam and Indonesia.
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