Global Travel Media » Blog Archive » Jet Airways consolidates brands for profitability

Home » Aviation »Headline News » Currently Reading:

Jet Airways consolidates brands for profitability

August 13, 2014 Aviation, Headline News No Comments Email Email

egtmedia59Jet Airways announced a master brand and business model at the high profile press conference with its partner Etihad Airways in Mumbai on Monday.

A consistent livery, staff uniforms, interiors and product and service offering are aimed at turning around the airline into profitability in three years.

Naresh Goyal, Chairman, Jet Airways, said: “Our next critical step in the turnaround plan will be re-establishing Jet Airways as a master brand in India. The Brand Jet Airways will reflect across our entire business over the next few months. By the end of the year, Jet Airways will have the best domestic full-service product in India with best value for money service.” l to r-Cramer Ball,Jet Airways Chief Executive Officer Designate,Naresh Goyal,Jet Airways Chairman and James Hogan, Etihad Airways' President and Chief Executive Of(1)

The airline cut its losses by 26 percent (US$ 14.78mn) in April-June 2014 quarter, with an increase in cargo revenue by 10.2 percent.

The airline’s LCC JetLite’s fleet of 11 aircraft covering 50 domestic cities under the JetKonnect brand will merge with Jet Airways after repainted livery.

Cramer Ball, Chief Executive Officer Designate, Jet Airways, said: “54 percent of our business is from international operations and it is profitable. We’ve a plan to re-energise our domestic operations to bring it on track for profitability by 2017. We’ll reduce losses in 2015 and consolidate in 2016.”

James Hogan, President & CEO, Etihad Airways_ Naresh Goyal, Chairman of Jet Airways and Cramer Ball, CEO Designate, Jet Airways at a press conference  in Mumbai to unveil  MASTER BRAND PLAN

The airline’s international business is set to increase to 60 percent by year-end. It plans to further enhance its domestic offering with improved connectivity and to and from international services, along with the expansion of codeshare partnerships.

James Hogan, Chief Operating Officer, Etihad Airways said: “No single market is more important to us than India. We’re here to stay for a long term and have no exit strategy with Jet Airways.  IATA has predicted Indian domestic market at 107 million passengers by 2016.”

Etihad holds 24 percent stake in Jet Airways. It was the first international airline investor in India.


Jet Airways will have a full service business class implemented across all its domestic operations with reciprocal frequent flyer rewards and recognition in partnership with Etihad Guest. Value adds like premium seating, lounge passes and higher baggage allowances are on the anvil. Domestic frequent flyers will be able to redeem domestic miles on international flights of Jet Airways and Etihad Airways flights.

Goyal said: “By year-end, it’ll only be Jet Airways brand in livery, aircraft interiors and service. There’ll not be any confusion in seat configuration as it will uniform throughout.”

Written by : Anand & Madhura Katti

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication