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Jet and Etihad fly forward

July 26, 2014 Aviation, Headline News No Comments Email Email

egtmedia59Jet Airways, India’s premier international airline and Etihad Airways, the national airline of the United Arab Emirates, have commenced a new marketing campaign with the tag line ‘Flying India Forward’, outlining plans to reinforce their long-term commitment to the growth of India’s economy and aviation industry, including a major new turnaround strategy for Jet Airways to return to profitability in three years.

Naresh Goyal, Chairman of Jet Airways, said: “Jet Airways is renowned for introducing quality to India’s airline industry and its time to re-energise and re-establish ourselves as the country’s leading full-service airline. Our international operations are already profitable and contribute 45 per cent to our total revenue. We will continue to build on this strong foundation as part of our three-year turnaround plan and increase the contribution to 63 per cent by 2015. At the same time, we will address challenges in the domestic market with a model that removes complexity in our fleet, product and brand.”

The two airlines have been code-share partners since 2008 and their relationship was strengthened in November 2013, after Etihad Airways l to r-Cramer Ball,Jet Airways Chief Executive Officer Designate,Naresh Goyal,Jet Airways Chairman and James Hogan, Etihad Airways' President and Chief Executive Ofreceived approvals to acquire a 24 per cent stake in Jet Airways, marking it the first investment by a foreign carrier in India’s airline industry.

The plan incorporates a series of critical measures that lay the foundations for a return to profitability, such as long-term network, fleet and product developments to optimise the airline’s domestic and international operations.

James Hogan, President and Chief Executive Officer of Etihad Airways, said: “India represents a considerable opportunity for airlines worldwide with more than 42 million international travellers reported last year and impressive future growth rates predicted by IATA. The challenge is ensuring that our industry is efficiently catering to rising demand, not only in India’s major destinations, but also smaller cities that remain largely unconnected and underserved.”

Focus areas for international operations will include network developments, including new services to markets such as Europe, China, Australia and Southeast Asia, expanded frequencies to existing routes and additional code-shares. Jet Airways’ two and three class aircraft product will also be enhanced and the seat count optimised on wide-body Boeing 777 and Airbus A330 aircraft.

In addition, the domestic business model will improve connectivity across India and worldwide, while removing complexity in product and fleet, including the standardisation and reconfiguration of the Boeing 737 fleet.

Simultaneously, Jet Airways has announced Cramer Ball as its new Chief Executive Officer and Subodh Karnik as the Chief Operating Officer.  Mr Ball 46, an Australian national, is a certified accountant and an accomplished airline executive with extensive experience in the aviation industry. Mr Karnik brings with him rich experience in the aviation sector leading and assisting airlines in fleet and network planning, global alliances, joint ventures and improving overall efficiencies at international airlines.

The new campaign will feature in newspapers, magazines, radio, online and also at airport displays in India. The two airlines have a code-share agreement on 71 routes between Abu Dhabi and India and as well as on Jet’s domestic routes in India with an integrated frequent flier program.

Written by : Anand & Madhura Katti

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