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Jetstar accused of bait and switch advertising

August 12, 2016 Headline News 2 Comments Email Email

egtmedia59According to readers of the Australian Frequent Flyer Gazette, Jetstar is misleading customers by advertising cheap airfares that don’t exist. An article in the current Gazette highlights comments by one member who says that after clicking on a Jetstar advertisement for $169 flights to Hawaii, he was unable to find a single flight available at that price. In fact, the lowest airfare our member could find was double the rate initially shown, the article says. “ While Jetstar does offer sale fares to Hawaii from time to time, our members do not believe they have ever been as low as $169. They therefore struggle to believe that this was simply a case of the advertised fares being sold out.” “Another member recently noticed a Jetstar ad for $85 flights from Cairns to Tokyo. Similarly, this was not even close to the real price and our member was unable to find any flights at the advertised rate.”Some members believe that Jetstar may be in breach of Australian consumer law, as such advertisements are misleading. “They opine that this practice is blatant bait and switch advertising. “Although the ads in question contain a disclaimer that the fare shown is “not available all flights or days”, some of the advertised prices do not appear to be available on any flights or days,” the article concludes.

Edited by Ian McIntosh

Currently there are "2 comments" on this Article:

  1. bruce weston says:

    hahaah whats new here why pick on just poor Jetstar try – Expedia and their 50% savings and dozens of other sites like the 80% off business class ones – I actually followed one up, day by day , once and found it did exist on just one day for just a I hour window for 1 person for a specific day months ahead . so they do exist maybe !!!

  2. Future.Travel says:

    Unfortunately the story told is repeated 1000’s of times every hour. Yes every hour. Online sales allow for rapid deployment of inventory… and while the $169 flight was there (5 seats) for one flight, on one day, the ‘special’ may run for 1 week or 1 month online. There is no rule that says you must take down the advert when inventory is exhausted. In many cases the data being used was loaded before the promo and this meta data is being used for website inventory results. It is not a real-time picture of the inventory.

    We at Future Travel tackled this ‘availability’ issue head on. We only use real-time inventory and show the shopper the number of seats available on the aircraft… You can find out which flights actually have the seats at the price you are looking for…

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