The result was from an online survey by AsiaOne, the news and lifestyle website of Singapore Press Holdings in Singapore, where more than 250,000 votes from the online community were cast between December 2014 and January 2015.
AsiaOne awarded Jetstar Asia in recognition of its brand, product and services offered to its customers.
Jetstar Asia CEO Bara Pasupathi said the award was fantastic recognition for the Jetstar Asia team.
“Winning this People’s Choice award for the third year running is a great testament that we are making a positive difference in our customer’s travel experience. The award also reflects our teams’ success in delivering great value that resonates with all our customers,” said Mr Pasupathi.
In the last 18 months, customers have responded positively to Jetstar Asia’s first-to-market innovations like straight-to-gate, check-in kiosks and bag drop services as well as our online virtual assistant service, Ask Jess. “Our investment in customer innovation is meeting the expectations of our customers and more,” said Mr Pasupathi.
“More than 40 percent of our passengers are choosing to go straight-to-gate and our kiosks are their preferred means to check-in at Changi airport in Singapore.
“Our customers are telling us that our kiosks are easy to use and very convenient, giving them more time to do more at the airport,” said Mr Pasupathi.
“Since Ask Jess was introduced on our Jetstar Singapore website, we have received up to 16,000 queries a month through Ask Jess and the high rate of accurate responses to queries has increased our customer’s satisfaction levels. This, in turn has enabled our call centre agents to better manage more complex requests from our customers,” said Mr Pasupathi,
“We are very honoured to receive this award and this will spur us to continue to explore smarter ways to add value to where it matters most whilst still offering the low fares,” said Mr Pasupathi.
The self-service kiosks and bag drop service is part of Jetstar Asia’s drive to improve productivity and offer innovative customer options to customers at the Singapore airport. There are currently 12 check-in kiosks and 6 bag drops at our counters.
Jetstar Asia was also recently ranked as the top budget airline in the 2014 Customer Satisfaction Index of Singapore.