On April 4, Korean low-cost carrier (LCC) Jin Air released a creative commercial about a ‘Direct Drop Service’ on its YouTube channel, its Chinese video platform ‘IQIYI’, and Facebook page.
This 1 minute 20 second video shows that Jin Air has introduced a ‘Direct Drop service’ in which passengers are transported in large cargo planes and are dropped off at destinations by skydiving.
Its goal is to convey the airline’s iconic marketing slogan ‘Delight’, in a humorous way through skydiving, saying that Jin Air will take its customers to Korea in the most comfortable and playful way.
Jin Air has released two different creative video clips up to now: the first one, titled “Jet Fighter Service”, introduced the fastest way to Korea with a fighter aircraft; the second video, “Standing room ticket service” was the most sensible way to enjoy Korea by using standing seats.
Meanwhile, Jin Air is holding events through its Facebook and website so that more overseas customers can share the video, as well as partake in a lucky draw for winners with various prizes, including Jin Air model airplanes and passport holders.
Watch the videos:
1st video, ‘Jet Fighter Service’: https://youtu.be/Jkw0lhfSrR4
2nd video, ‘Standing room ticket Service’: https://youtu.be/q2B7JzFpkqM
3rd video, ‘Direct Drop Service’: https://youtu.be/pDTR3zFwtvQ