Jin Jiang International Has an Overall Appearance in the World’s Largest Tourism Exhibition ITB Berlin
Jin Jiang International (Group) Co., Ltd. (hereinafter referred to as: Jin Jiang International) and its main brands jointly appeared on the “51st ITB Berlin” after it successfully purchased Louvre Hotels Group, Plateno Group and Vienna Hotels Group.
First overall appearance in ITB Berlin, Jin Jiang International shows its strength
From March 8 to 12, the world’s largest tourism exposition ITB Berlin was held in Berlin Exhibition Center. Jin Jiang International, as one of China’s largest integrated tourism business groups, had a grand debut in the 119thbooth of the 9th hall. Within Jin Jiang Exhibition Hall, Jin Jiang Hotel, Louvre Hotels Group, Plateno Group and Vienna Hotels Group, the American partner Magnuson hotel as well as Jin Jiang exit and entry tourism agency subordinate to Jin Jiang International were gathered there, so as to show the strength of Jin Jiang Tourism in terms of hotel, tourism, development and investment and other aspects to the global business travelers, exhibition buyers and visitors, thus providing visitors with face-to-face communication opportunities.
Over the past two years, Jin Jiang International has successfully acquired the second largest hotel group in France, Louvre Hotel Group, and then conducted the strategic investment in Plateno Group and Vienna Hotels Group. The number of hotels and resorts has quickly increased to 7260; the number of rooms is more than 720,000, distributed in 537 cities in 64 countries and regions. It ranks among the top five of the global hotels.
Integrating global resource allocation, accelerating the process of internationalization
In order to fully grasp the global opportunity, Jin Jiang International, as a sponsor, fully supported the ITB “China Night” theme activities, inviting industry partners, suppliers, experts representatives to jointly discuss about the international tourism cooperation. “Jin Jiang has an old business model, but at the same time it is also a young company. In terms of the number of hotels, Jin Jiang has been ranking the first in China and Asia and the fifth in the world.” Chen Liming, Vice President of Jin Jiang International said in ITB Berlin, “Jin Jiang will continue to invest our resources to encourage Chinese travelers to travel overseas, especially to Europe.” This compelling commitment made foreign tourism companies really excited.
Jin Jiang International, after the successful completion of mergers and acquisitions, constantly explores the subject research of the global allocation of resources, combines the international resources and their own advantages, integrates the domestic and international markets and the two kinds of resources, takes “global layout, transnational business” as its strategy and upgrades from “going out” to a global enterprise.
It is because of the firm pace of “going out” taken by China’s outstanding tourism enterprises, led by Jin Jiang International that the entire Chinese tourism industry has had an increasingly high status in the world and has attracted more and more attention.
Jin Jiang International Hotels became the first official hotel partner of ITB China
Not long ago, ITB Berlin decided to move the show to China and named it ITB China. At the ITB China 2017 press conference held at Jin Jiang Tower in Shanghai on March 2, the organizers announced that the first ITB China would be held in Shanghai from May 10 to 12 this year; the three-day fair would focus on China’s exit travel market. At the same time, Jin Jiang International Hotels announced to become the first ITB China’s official hotel partner, which will further enhance Jin Jiang’s support to the international tourism exhibition industry and also win the industry’s unprecedented attention; ITB China booth has also been sold out.
As China’s leading hotel group, Jin Jiang International is based in China, facing the world and is committed to bringing the reputed European Louvre brand in Asia, so that guests can experience the unique products and services. Meanwhile, it also hopes to boost Jin Jiang brand to the international community and make the world know more about the history and attentive service concept of Jin Jiang hotel. In the future, Jin Jiang International will learn from the international advanced experience, and further broaden the domestic and international market layout, focus on the formation of domestic and international full range of hotel brand system, so as to better meet the increasingly diverse and personalized market consumer demand.