Jin Jiang International Hotel Xi’an has launched a series of themed activities around DIY food, including “An autumn fairy tale- Chocolate Black Forest cakes” and “Papa Kangaroo- Super birthday party” which have created unique and warm memories for parents and their kids. The activitieshave offered them a wonderful time together and proved the hotel an ideal resort for family vacations.
Edutainment has become a lifestyle and a parenting style in recent years as China has adopted a “two-child“policy and more advanced parenting concepts. Young parents today are willing to spend more time with their children, even at the cost of money and effort. As a result, China’s family tourism industry is developing rapidly, with huge potential yet to be tapped and new business opportunities for the hotel industry.
A high-end hotel for spending quality time with family
The permanent venue for the Euro-Asia Economic Forum, Jin Jiang International Hotel Xi’an has an over 1,400 m2 pillar-less ballroom and 42 multifunctional conference halls. With ever more intense competition in the business hotel sector, the hotel sees the potential for family tourism to grow and has taken the opportunity to launch family vacation products, drawing on existing resources. It not only offers family experience courses, buthas combined projects for kids with dining and accommodation to introduce weekend and National Day packages for parents and kids alike, making the shift from a traditional business hotel to a comprehensive hotel that is also a kid-friendly resort.
The hotel also boasts a vast lawn that expands to some 10,000 m2 and is surrounded by water on three sides. Its beautiful gardens are ideal for recreational activities. It was on the grand lawn that a major family activity was held in mid–September that attracted more than 500 families to participate. Led by Papa Kangaroo and a host from theShaanxi Broadcasting Station, children held a birthday party and learned to bake. They enjoyed themselves while sharing and interacting with friends about the same age, enhancing friendships and their bonds with their parentsthrough laughter.
Jin Jiang International Hotel Xi’an is a 5-star hotel that entered Xi’an following the Jin Jiang West Capital International Hotel. It is positioning itself as a kid-friendly hotel to differentiate its services in the market.
A multifunctional resort for the whole family
Xi’an is an ancient capital of China, with a history of thousands of years, and is where the ancient Silk Road started. It has attracted lots of tourists, both domestic and international, who come to get a glimpse of “the good old times“ by visiting its cultural relics, whcih are listed as World Heritage Sites, including Emperor Qin Shi Huang’s Mausoleum and the Terra Cotta Warriors and Horses, the Great Wild Goose Pagoda, the Small Wild Goose Pagoda, the Daming Palace Ruins of the Tang Dynasty, the site of the Weiyang Palace of the Han Dynasty, and Xingjiao Temple.
The hotel is near Xi’an North Railway Station and within a 30-minute drive from Xianyang International Airport and famous tourist attractions such as the Huaqing Hot Springs, the Bell Tower, the Great Wild Goose Pagoda, and the Museum of Qin Terra Cotta Army. In addition to the various cultural relics, the convenient urban transportation network that connects to the hotel also offers customers access to a portfolio of eco-touring products.
The hotel is located in the Baqiao Ecological District of Xi’an, which boasts the breathtaking scenery of the Bahe River, where the 2011 Xi’an International Horticultural Expo was held and is also where the first national wetland park of the Northwest Region is located. Customers can enjoy the beautiful scenery while staying at the hotel,which is far away from the hustle and bustle of the city. On a hot summer day they can BBQ on the river bank and drink to their satisfaction German beers, or savor the rich texture of wine in the vintage-style lobby bar.
Hotel General Manager, Mr. Chen Furen, said, “At Jin Jiang International Hotel Xi’an, our professional hotel management team excels at creating and discovering unique experiences and activities and recommending those that best fit the guest family’s needs. We also lead customers on a one–of–a–kind cultural journey with our elegant architecture and ecological accommodations.”